Osandi Sekoú Robinson
Designer
Location
Charlotte, United States
Toptal Member Since
March 5, 2019
Formerly at Apple, Square, and a16z, Osandi has assisted teams in crafting customer-centric products, specializing in minimal compelling products. As one of Toptal's elites, he has been instrumental in reshaping organizations' problem-solving approaches for an enhanced user experience. His expertise encompasses AI, messaging, logistics, CRM, dating, crypto, branded interfaces, and design systems. Osandi is an invaluable asset to any organization seeking a proactive design leader with vision.
Osandi is available for hire
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Work Experience
2022 - PRESENT
Head of Design
a16z Crypto (Web3) Startup
- Designed and prototyped proof of concept for VVS native app, core experiences: crypto P2P payments, NFT gallery, authentication, P2P invites, plaid integration for fiat on/offboarding, and 2FA.
- Incorporated a-sync process that is respective of Agile and Scrum methodologies.
- Drafted product design and research job requisitions, hiring process, and pipeline tracking and reporting.
- Defined roles and accountabilities (RACI) across the product domain.
- Developed success criteria for better estimations and definitions of complete work.
- Improved the aggregation and capture of the stakeholders' feedback via design reviews, written standups, Loom casts, and roadmap integration with Productboard.
Technologies: Figma, Agile, Planning, Roadmaps, UX Design, UI Design, Prototyping, Design Systems, Mobile UX Design, Mockups, Visual Design, Blockchain, Crypto, Mobile App Design, Usability Testing, Android, User Journeys, User Experience (UX), Web App Design, iOS UI Design, Information Architecture (IA), Wireframing, UX Research, Mobile Payments, Lean UX, MVP Design, Adobe Suite, UI Branding, Mobile Design, Scrum, UX Review, Productboard, iOS Design Guidelines, Sprint Planning, Remote User Testing, Online Payments, UX Prototyping, Dashboards, Dashboard Design, Design Leadership, User Flows, User Personas, Cryptocurrency, User Interface (UI), Game Design, Mobile App UI, Marketplaces, Marketplace Design, Mobile Apps, Web App UI, Web3, Cryptocurrency Wallets, Blockchain as a Service, Non-fungible Tokens (NFT), Leadership, Product Development, UX Wireframes, Layout Design, UI Audits, Interaction Design (IxD), iOS App Design, Cryptocurrency Payments, Cryptographic Protocols, Cryptocurrency Exchanges, Cryptocurrency Development, Cryptography, Project Management, Software, UI Animation, Agile Product Management, Agile UX, Mobile UI, B2C, User Validation, Competitive Analysis, Market Research, Competition Research
2021 - 2022
Interim Head of Product and Design
Fennel
- Led design from discovery, through conceptual wireframes, to high-fidelity prototypes for ESG investment applications built in Flutter.
- Drove product roadmap and management and produced scope documentation and compliance briefs for the FINRA application process.
- Worked with the CEO and operations team to define scope, plan, and design pitch collateral with attention to visual design, copywriting, core value propositions, problem statements, and general formatting.
- Contributed to operational structure for the company and workspaces specific to design operations, detailing processes, guidelines, design principles, and user research.
Technologies: Figma, Productboard, Asana, G Suite, Miro, Mobile UX Design, Mockups, Visual Design, Planning, iOS, Usability Testing, Android, Mobile UI, Product Design, User Interface (UI), User Journeys, User Experience (UX), Mobile UI Design, Prototyping, Web App Design, iOS UI Design, Information Architecture (IA), Wireframing, UX Research, UI Design, Mobile Payments, Lean UX, MVP Design, Adobe Suite, UI Branding, Mobile Design, Scrum, UX Review, iOS Design Guidelines, Sprint Planning, Remote User Testing, UX Prototyping, Branding, Dashboards, Dashboard Design, Blockchain, Design Leadership, User Flows, User Personas, Cryptocurrency, Responsive Web Design (RWD), Mobile App UI, Marketplaces, Marketplace Design, Mobile Apps, Web App UI, Social Networks, Cross-platform, Cryptocurrency Wallets, Blockchain as a Service, Journey Mapping, User Journey Maps, Leadership, Product Development, App Design, UX Audits, UX Wireframes, Layout Design, UI Audits, Interaction Design (IxD), iOS App Design, Project Management, Software, UI Animation, Agile Product Management, Agile UX, UX Design, eCommerce, B2C, User Validation, Competitive Analysis, Market Research, Competition Research
2020 - 2021
Senior Director of UX and Product Design
BlockFi
- Led product design efforts across web and mobile applications for both iOS and Android, including but not limited to research, testing, prototyping, and implementing new features and enhancements under startup constraints.
- Planned and executed operations touchpoints, improving systems, processes, and communication methods in an Agile, async context with cross-functional stakeholders up to the C-suite.
- Advocated for and evangelized the inclusion of client feedback, impacted the definition and execution of data-informed design, and improved the retention for product enhancements and the adoption of new products and features.
- Fostered collaboration with brand and growth teams, contractors, and product managers; closed the feedback loop while improving processes like design reviews, roadmap planning, and grooming; elevated usability to world-class product aesthetics.
- Designed the hiring process, grew the headcount across design operations and product design from one to five and led multiple design projects.
- Shipped an update to trade experience across web and native platforms, peaking at 2,550% in transactions after eight weeks in production.
- Garnered 55,000 signups in the closed credit cards waitlist promotion app.
- Designed BlockFi credit card rewards for responsive web and native platforms.
Technologies: Sketch, Figma, Mobile UX Design, Mockups, Visual Design, Crypto, Blockchain, Planning, Roadmaps, Mobile App Design, iOS, Usability Testing, Android, Mobile UI, Product Design, User Interface (UI), User Journeys, User Experience (UX), Mobile UI Design, Prototyping, Web App Design, iOS UI Design, Information Architecture (IA), Wireframing, UX Research, UI Design, Mobile Payments, Lean UX, Adobe Suite, UI Branding, Mobile Design, Scrum, UX Review, Productboard, iOS Design Guidelines, Sprint Planning, Remote User Testing, UX Prototyping, Web App UX, Dashboards, Dashboard Design, Design Leadership, User Flows, User Personas, Cryptocurrency, Responsive Web Design (RWD), Mobile App UI, Marketplaces, Marketplace Design, Mobile Apps, Web App UI, User Research, Cross-platform, Web3, Cryptocurrency Wallets, Blockchain as a Service, Non-fungible Tokens (NFT), Journey Mapping, User Journey Maps, Leadership, Product Development, App Design, UX Audits, UX Wireframes, Layout Design, UI Audits, Interaction Design (IxD), iOS App Design, Logo Design, Project Management, Software, UI Animation, Agile Product Management, Agile UX, B2B, UX Design, B2C, Website Audits, Audits, User Validation, Competitive Analysis, Market Research, Competition Research
2020 - 2020
Lead Product Designer, Design Director, Product Developer
ScopeAround (via Toptal)
- Collaborated with hardware technical lead to scope features, articulated the product vision, and executed at various levels of fidelity in an iterative, validation-informed cadence.
- Performed UX audit, identifying usability issues that inhibit control, clarity, and ability to perform fundamental tasks.
- Designed wireframes and high-fidelity interfaces, prototyped the end-to-end experience and performed usability tests in a lean UX cadence.
Technologies: Technology, Internet of Things (IoT), Asana, Sketch, InVision, Figma, Mobile UX Design, Mockups, Visual Design, Planning, Mobile App Design, iOS, Usability Testing, Mobile UI, Product Design, User Interface (UI), User Experience (UX), Mobile UI Design, Prototyping, iOS UI Design, Information Architecture (IA), Wireframing, UX Research, UI Design, Lean UX, MVP Design, Adobe Suite, Mobile Design, Scrum, UX Review, iOS Design Guidelines, Sprint Planning, Remote User Testing, UX Prototyping, User Flows, User Personas, Mobile App UI, Mobile Apps, Social Networks, User Research, Journey Mapping, Product Development, UX Audits, UX Wireframes, Layout Design, UI Audits, Interaction Design (IxD), iOS App Design, Project Management, Software, UI Animation, Agile Product Management, Agile UX, UX Design, B2C, Website Audits, Heuristics, Audits, User Validation, Competitive Analysis
2019 - 2019
Lead Product Designer/Product Developer
Benji (via Toptal)
- Co-developed the feature scope to shape the minimal viable product and led brainstorming sessions that would generally help Benji launch with a differentiated value proposition to garner product-market-fit.
- Designed and prototyped conversational task flows at the appropriate fidelity, such as one-to-one chat instances of sending a text, image, and scheduling messages for later delivery or receipt and other UI-states.
- Led market research and benchmark analysis, namely SWOT and UX analysis.
Technologies: Principle, InVision, Sketch, Mobile UX Design, Mockups, Visual Design, Planning, Mobile App Design, Mobile UI, Product Design, User Interface (UI), Mobile Game UI, User Experience (UX), Mobile UI Design, Prototyping, iOS UI Design, Information Architecture (IA), Wireframing, UX Research, UI Design, Lean UX, MVP Design, Adobe Suite, Figma, Mobile Design, Scrum, UX Review, iOS Design Guidelines, Sprint Planning, Online Payments, MUI (Material UI), UX Prototyping, User Flows, User Personas, Mobile App UI, Mobile Apps, Social Networks, User Research, Product Development, UX Wireframes, Layout Design, UI Audits, Interaction Design (IxD), iOS App Design, Project Management, Software, UI Animation, Agile Product Management, Agile UX, UX Design, B2C, User Validation, Competitive Analysis, Competition Research
2019 - 2019
Elite Designer, Prototyper, and Product Developer
VoIQ AI Powered Voice Call Automation (via Toptal)
- Redesigned a SaaS voice bot application built with React.
- Shaped the product scope using jobs to be done and prioritized features using a custom impact over the effort rating scale.
- Prototyped tasks flow around creating automated voice bot campaigns, product demo, and 3rd-party integration experiences.
Technologies: React, Asana, Abstracts, InVision, Sketch, Web Design, A/B Testing, Mockups, Visual Design, Planning, Mobile App Design, Product Design, User Interface (UI), User Experience (UX), Prototyping, Web App Design, Information Architecture (IA), Wireframing, UX Research, UI Design, Mobile UX Design, Lean UX, Adobe Suite, Figma, UI Branding, Scrum, Sprint Planning, Web App UX, Dashboards, Dashboard Design, User Flows, User Personas, AI Design, Artificial Intelligence (AI), User Interviews, Responsive Web Design (RWD), Mobile Apps, Web App UI, User Research, Cross-platform, Journey Mapping, User Journey Maps, App Design, UX Wireframes, Layout Design, UI Audits, Interaction Design (IxD), Web UX Design, Project Management, Software, UI Animation, Agile Product Management, Agile UX, Mobile UI, B2B, UX Design, Website Audits, Heuristics, Audits, User Validation, Competitive Analysis
2019 - 2019
Product Designer and Product Developer
Easi Food Delivery
- Re-envisioned an iOS application for Easi, the "Uber Eats" of authentic Asian cuisine.
- Contributed to market analysis, UX assessment (e.g., audit), co-ownership of the product roadmap, UI/UX design, prototype creation, and testing for the food delivery app.
- Created a component library utilizing Sketch and Abstract version control.
- Led strategic design initiatives that instigated a 4.6 App Store rating (24th in all food apps), up from 2.5 the previous year.
Technologies: Abstracts, InVision, Sketch, Mobile UX Design, Mockups, Visual Design, Planning, Mobile App Design, Usability Testing, Mobile UI, User Interface (UI), User Experience (UX), Mobile UI Design, Prototyping, iOS UI Design, Information Architecture (IA), Wireframing, UX Research, UI Design, Mobile Payments, Lean UX, MVP Design, Adobe Suite, Figma, UI Branding, Mobile Design, Scrum, UX Review, iOS Design Guidelines, Sprint Planning, Audio Streaming, Remote User Testing, Online Payments, MUI (Material UI), UX Prototyping, User Personas, Logo Design, Mobile App UI, Marketplaces, Marketplace Design, Mobile Apps, User Research, Journey Mapping, User Journey Maps, App Design, UX Audits, UX Wireframes, Layout Design, UI Audits, Interaction Design (IxD), iOS App Design, Brand Design, Project Management, Software, UI Animation, Agile Product Management, Agile UX, UX Design, B2C, Audits, User Validation, Competitive Analysis, Market Research, Competition Research
2018 - 2019
Lead Product Designer
Blinkist
- Designed and shipped new formats (e.g., Two Minutes with Seth Godin) on iOS and Android.
- Created and shipped audio player improvements for iOS and Android.
- Designed and shipped Blinkist Minute for iOS and Android.
- Co-owned the mobile design system refactoring, namely the type scale.
Technologies: Adobe Experience Design (XD), Sketch, InVision, Web Design, Mobile UX Design, Mockups, Visual Design, Mobile App Design, iOS, Usability Testing, Mobile UI, Product Design, User Interface (UI), User Journeys, User Experience (UX), Mobile UI Design, Prototyping, iOS UI Design, Information Architecture (IA), Wireframing, UX Research, UI Design, Mobile Payments, Lean UX, Adobe Suite, Figma, UI Branding, Mobile Design, Planning, A/B Testing, UX Review, iOS Design Guidelines, Sprint Planning, Audio Streaming, Remote User Testing, Online Payments, MUI (Material UI), UX Prototyping, User Personas, Mobile App UI, Mobile Apps, Social Networks, Journey Mapping, User Journey Maps, App Design, UX Audits, UX Wireframes, Layout Design, Interaction Design (IxD), iOS App Design, Web UX Design, Project Management, Software, UI Animation, Agile Product Management, Agile UX, UX Design, B2C, Heuristics, User Validation, Competitive Analysis, Market Research, Competition Research
2017 - 2018
Principal UX/UI Product Designer and Prototyper
Various
- Partnered with a team of seven (six engineers and one hybrid lead). Co-owned product development and the roadmap, designed and prototyped at low to high fidelity for a web-and-mobile application.
- Worked with Venturemark's engineering team of three to improve existing proof of concept, the easiest way to manage your early-stage investment portfolio.
- Filled in gaps within the UX and brought a UI layer to work in flight after quickly ramping up with high fidelity designs and prototypes.
- Collaborated with the engineering team to define problems and goals, map user flows, prototype, and evangelize for the user through granular (job) stories.
- Managed the process of receiving and testing feedback with the internal team for alpha initiatives.
Technologies: Adobe Creative Suite, Principal, InVision, Sketch, Web Design, A/B Testing, Mockups, WordPress, eCommerce, Visual Design, Planning, Roadmaps, iOS, Usability Testing, Product Design, User Interface (UI), User Journeys, User Experience (UX), Mobile UI Design, Prototyping, Web App Design, iOS UI Design, Information Architecture (IA), Wireframing, UX Research, UI Design, Mobile UX Design, Lean UX, MVP Design, Adobe Suite, Mobile Design, iPad, iOS Design Guidelines, Sprint Planning, MUI (Material UI), UX Prototyping, Branding, Dashboards, Dashboard Design, User Personas, AI Design, Logo Design, Mobile App UI, Mobile App Design, Marketplaces, Marketplace Design, Mobile Apps, Web App UI, Cross-platform, Journey Mapping, User Journey Maps, Leadership, Product Development, App Design, UX Audits, UX Wireframes, Layout Design, UI Audits, Webflow, Web UX Design, Project Management, Software, UI Animation, Agile Product Management, Agile UX, Android UI Design, Mobile UI, B2B, UX Design, B2C, Website Audits, Heuristics, Retail, Audits, User Validation, Competitive Analysis, Market Research, Competition Research
2016 - 2018
Founder, Designer, Growth Head
Crates is High
- Served as the lead designer for media platform and streetwear brand inspired by hip hop record collecting culture.
- Led branding, product merchandising, and growth marketing.
- Designed and prototyped a subscription platform with Stripe payments stack on WooCommerce.
- Created a streetwear capsule collection (e.g., apparel).
- Ideated social collateral for growth marketing initiatives.
- Developed partnerships and business relationships in all areas, including product strategy, bookkeeping, and reporting.
Technologies: Stripe, Google Analytics, CSS, HTML, InVision, Adobe CC, Sketch, Mockups, eCommerce, Shopify, Planning, Product Design, User Interface (UI), User Experience (UX), Prototyping, Web App Design, Wireframing, UX Research, UI Design, Information Architecture (IA), Mobile UX Design, Lean UX, MVP Design, Adobe Suite, A/B Testing, Sprint Planning, Audio Streaming, UX Prototyping, Branding, Web App UX, User Personas, Landing Page Design, Responsive Web Design (RWD), Logo Design, Marketplaces, Cross-platform, Product Development, UX Wireframes, Layout Design, Brand Design, Project Management, Software, Visual Design, Agile Product Management, Agile UX, Android UI Design, Mobile UI, UX Design, B2C, Retail, User Validation, Competitive Analysis, Market Research
2016 - 2017
Principal UX Product Designer and Prototyper
Various
- Designed mobile native/hybrid application that allowed placing delivery orders, managing subscriptions and delivery addresses, and providing contextual ratings to food, its delivery, and the quality of the service design.
- Contributed to the feedback and design process and improved stories and documentation methods for roadmap grooming and planning, not limited to user feedback, iterations, and feature prioritization.
- Managed a design system, namely component assets symbols (i.e. Sketch) and Figma tokens for mobile and web devices.
Technologies: GitHub, InVision, Sketch, Web Design, UX Review, Mockups, Minimalism, WordPress, Roadmaps, Usability Testing, User Interface (UI), User Experience (UX), Mobile UI Design, Prototyping, Web App Design, iOS UI Design, Wireframing, UX Research, UI Design, Information Architecture (IA), Mobile UX Design, Mobile Payments, Lean UX, MVP Design, Adobe Suite, Figma, Chatbot Conversation Design, Planning, A/B Testing, Sprint Planning, MUI (Material UI), UX Prototyping, Dashboard Design, User Personas, Game Design, Artificial Intelligence (AI), Landing Page Design, Responsive Web Design (RWD), Mobile App UI, Mobile App Design, Marketplace Design, Mobile Apps, Social Networks, User Journey Maps, App Design, UX Wireframes, Layout Design, Project Management, Internet of Things (IoT), Software, UI Animation, Visual Design, Agile Product Management, Adobe, Adobe CC, Agile UX, Android UI Design, Mobile UI, B2B, UX Design, eCommerce, B2C, Website Audits, Heuristics, Audits, User Validation, Competitive Analysis, Market Research, Competition Research
2013 - 2016
Founder, Head of Design and Growth
VNYLST
- Led the design and product development efforts for the web and mobile application that connects people who love vinyl records.
- Performed as lead UX and UI designer, delivered wireframes, user flows, site maps, product specs, social interactions, and newsletters designs.
- Assumed the lead product developer role and led business development, branding, social media engagement, analytics reporting, recruiting, and a team of five remote engineers.
- Led partnerships and growth initiatives, as well as a newsletter and social media marketing.
- Built a proof-of-concept (POC) for a messaging-commerce application for iOS.
Technologies: HTML, CSS, Zeplin, InVision, Sketch, Web Design, UX Review, Mockups, Minimalism, WordPress, eCommerce, Shopify, Roadmaps, Mobile App Design, Usability Testing, Android, User Interface (UI), User Experience (UX), Mobile UI Design, Prototyping, Web App Design, iOS UI Design, Information Architecture (IA), Wireframing, UX Research, UI Design, Mobile UX Design, Lean UX, MVP Design, Adobe Suite, Figma, UI Branding, Mobile Design, Planning, Audio Streaming, Branding, Web App UX, User Personas, Landing Page Design, Responsive Web Design (RWD), Logo Design, Marketplaces, Marketplace Design, Mobile Apps, Cross-platform, Product Development, Layout Design, iOS App Design, Brand Design, Project Management, Software, Visual Design, Adobe, Adobe CC, Agile UX, Mobile UI, UX Design, B2C, Retail, User Validation, Competitive Analysis, Market Research
2014 - 2015
Prinicipal UX Product Designer
Ubiquiti Networks
- Designed and prototyped Unifi-Video for iPad, which garnered a 4.5 AppStore rating upon release.
- Created and prototyped AirCRM for iOS and Android.
- Instigated and led UX research and usability testing across the organization.
- Got executive buy-in for usability testing, budgeting, and design process integration.
- Mentored designers on native paradigms, creating the basis for design guidelines, native component libraries, and design systems for platform-specific applications.
Technologies: Customer Relationship Management (CRM), Zeplin, Principle, InVision, Sketch, UX Review, WordPress, Mobile App Design, iOS, Usability Testing, Android, Mobile UI, User Interface (UI), User Experience (UX), Mobile UI Design, Prototyping, iOS UI Design, Information Architecture (IA), Wireframing, UX Research, UI Design, Mobile UX Design, Lean UX, MVP Design, Adobe Suite, Mobile Design, Planning, A/B Testing, Sprint Planning, Audio Streaming, Remote User Testing, MUI (Material UI), UX Prototyping, User Personas, Mobile App UI, App Design, UX Audits, Layout Design, iOS App Design, Project Management, Internet of Things (IoT), Software, Visual Design, Adobe, Adobe CC, Agile UX, Android UI Design, B2B, UX Design, Heuristics, Audits, User Validation, Market Research
2014 - 2014
Product Designer (Contract)
Layer
- Designed and prototyped the Layer Atlas SDK (software developer kit).
- Created and prototyped Layer Chat for iOS and Android.
- Informed and improved operational cadence for product and design functions within the organization.
Technologies: HTML, Zeplin, CSS, InVision, Sketch, Web Design, A/B Testing, UX Review, Mobile App Design, User Interface (UI), User Experience (UX), Mobile UI Design, Prototyping, Web App Design, iOS UI Design, Information Architecture (IA), Wireframing, UX Research, UI Design, Mobile UX Design, Lean UX, MVP Design, UI Branding, Mobile Design, Chatbot Conversation Design, Planning, Remote User Testing, MUI (Material UI), UX Prototyping, User Personas, Mobile App UI, App Design, UX Audits, Layout Design, Project Management, Software, Visual Design, Adobe, Adobe CC, Agile UX, UX Design, Audits, User Validation
2012 - 2013
Product Insights Analyst
Square
- Led interviews and surveys and performed field observations, competitive assessments, and opportunity maps to improve UX prototyping initiatives.
- Developed vendor relationships, hardware (iPhone and card reader), software triage (iOS and iOS app), documentation, product lifecycle persona development, cross-functional collaboration with engineers and support technicians, and brand evangelism.
- Undertook exploratory data analysis by understanding what data exists, importing it, cleaning it, and asking a ton of questions.
- Drove consumer intelligence by developing external and internal data sources that improved the business's understanding of the product's market, competitor, and consumer activities.
- Ensured compliance with relevant legislation, regulations, and ethics, namely FINRA.
- Supported product teams in their product decisions using quantitative data to inform the feature sets.
- Analyzed market data and marketing strategies to enhance the reception of products in the market.
Technologies: Microsoft Word, Google Docs, Adobe Photoshop, Microsoft PowerPoint, Google Sheets, A/B Testing, User Experience (UX), Mobile UI Design, iOS UI Design, Wireframing, UX Research, UI Design, Information Architecture (IA), Mobile Payments, Lean UX, Adobe Suite, Planning, Sprint Planning, User Personas, Product Development, App Design, UX Audits, Layout Design, Project Management, Software, Visual Design, Adobe, Adobe CC, Agile UX, Mobile UI, UX Design, B2C, Audits, User Validation, Competitive Analysis, Market Research
2011 - 2012
UX Research (IS&T)
Apple
- Developed internal applications for retail operations and logistics.
Technologies: Software, Spreadsheets, A/B Testing, User Experience (UX), Mobile UI Design, iOS UI Design, Information Architecture (IA), Wireframing, UX Research, UI Design, Mobile UX Design, Lean UX, Mobile Design, UX Prototyping, User Personas, Layout Design, Adobe, Adobe CC, Agile UX, Mobile UI, UX Design, B2C, Website Audits, Retail, Audits, User Validation
Education
2000 - 2004
Bachelor of Science Degree in International Business
University of North Carolina - North Carolina, USA
Certifications
APRIL 2016 - PRESENT
General Assembly UX Intensive
General Assembly
Experience
UX Design - 13 yearsUI Design - 9 yearsUX Research - 9 yearsPrototyping - 8 yearsiOS UI Design - 8 yearsRemote Work - 7 yearsLean Product Development - 5 yearsDesign Systems - 3 yearsLocation
