Vanessa Adao
Designer
Location
Rio de Janeiro - State of Rio de Janeiro, Brazil
Toptal Member Since
December 19, 2022
Vanessa is a multidisciplinary designer who creates branded digital experiences and plays at the intersection of branding and product. Having worked with design for over a decade, she has dedicated the last few years to UI/UX. Vanessa collaborated with both startups and enterprises.
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Work Experience
2020 - PRESENT
UX Designer
Freelance Clients
- Collaborated with the partnership between TuaSaúde.com and Rede D'or, leading the launch of their doctor appointment platform. Conducted user research, ideated user flows, and generated innovative thinking on their products and services.
- Designed the MVP for a doctor appointment platform in just two weeks.
- Cooperated with developers, researchers, UX writers, and data scientists.
Technologies: Figma, Jira, Pitch Decks, Startups, Early-stage Startups, Web App Design, Analytics, Prototyping, Web App UI, Web App UX, User Experience (UX), Branding, Adobe Creative Suite, Pitch Preparation, Landing Pages, Design Strategy, Mobile Design, Mobile App Design, UI Design, UX Design, Mobile First, Presentation Design, User Journey Maps, User Journeys, Responsive Web Design (RWD), Web Design, Communication Design, Design Systems, Mobile UI Design, User Interface (UI), Product Design, Mobile UI, Mobile UX Design, Design, Landing Page Designer, eCommerce UX, Adobe Photoshop, Mobile App UI, Adobe Illustrator, Presentations, App Design, Layout Design, Wellness, Collateral Design, Squarespace, Landing Page Design, Social Media Design, Print Design, Artwork, Microsoft PowerPoint, Printing Materials, Sales Pitches, Sales Presentations, User Interviews, Onboarding
2017 - 2020
Design Director
Creative Artists Agency
- Developed concepts and executed solutions for iconic brands and talents.
- Worked actively with iconic brands such as Zillow, Swarovski, Coca-Cola, The Cheesecake Factory, and Playboy, as well as iconic talents such as Shonda Rhimes, Beautiful Destinations, Nicky Jam, and Drew Barrymore.
- Acted as the design lead on these projects, collaborating with strategists, junior designers, web developers, and photographers.
Technologies: Adobe Experience Design (XD), Photoshop CC, Illustrator CC, InDesign CC, Pitch Decks, Prototyping, Branding, Adobe Creative Suite, Pitch Preparation, Landing Pages, Design Strategy, Mobile Design, Mobile App Design, UI Design, Mobile First, Presentation Design, Responsive Web Design (RWD), Web Design, Communication Design, Brand Design, Brand Guidelines, Graphic Design, Mobile UI Design, User Interface (UI), Product Design, Mobile UI, Mobile UX Design, Marketing, Design, Landing Page Designer, eCommerce UX, Adobe Photoshop, Mobile App UI, Adobe Illustrator, Art Direction, Creative Direction, Packaging, Presentations, eCommerce, App Design, Layout Design, Collateral Design, Brand Books, Landing Page Design, Marketing Design, Social Media Design, Print Design, Logo Design, Social Media, Retail, Banner Design, Merchandise, Artwork, Microsoft PowerPoint, Printing Materials, Sales Pitches, Sales Presentations
2016 - 2017
Designer
Freelance Clients
- Collaborated with three California-based app startups on their wireframe, web design, UI style guides, and pitch decks for the launch of their MVP.
- Contributed to several projects for clients such as Zumba and their sub-brands Zumba Strong, Zumba Wear, and Zumba Shakes, as well as The Wonderful Company and their sub-brands POM, Teleflora, and JUSTIN Winery.
- Oversaw graphic and editorial design, deck presentations, email templates, icons, 2D animations, and social media assets for Crystal Air Cruises, ID PR agency, and The BrowGal.
Technologies: Adobe Experience Design (XD), Photoshop CC, Illustrator CC, InDesign CC, Pitch Decks, Startups, Early-stage Startups, Web App Design, Prototyping, Web App UI, Web App UX, User Experience (UX), Branding, Adobe Creative Suite, Pitch Preparation, Landing Pages, Mobile Design, Mobile App Design, UI Design, UX Design, Mobile First, Presentation Design, User Journey Maps, User Journeys, Responsive Web Design (RWD), Web Design, Communication Design, Brand Design, Brand Guidelines, Graphic Design, Design Systems, Mobile UI Design, User Interface (UI), Product Design, Mobile UI, Mobile UX Design, Marketing, Design, Landing Page Designer, eCommerce UX, Adobe Photoshop, Mobile App UI, Adobe Illustrator, Art Direction, Creative Direction, Packaging, Presentations, eCommerce, Layout Design, Collateral Design, Brand Books, Landing Page Design, Social Media Design, Print Design, Logo Design, Social Media, Retail, Banner Design, Merchandise, Artwork, Microsoft PowerPoint, Printing Materials, Sales Pitches, Sales Presentations
2015 - 2016
Art Director
Tinsley Advertising
- Created advertising campaigns, logos, brand guidelines, packaging, editorial design, and print collateral for Holy Cross Hospital and hospitality accounts such as the Florida Keys & Key West and Eau Palm Beach Resort & Spa.
- Designed several brochures, ad pieces, logos, and printed collateral for the Karisma portfolio of international hotel chains, including the Nickelodeon Hotel in Mexico.
- Created the entire vision for the launch of a new real estate company in Naples, FL, by working on its logo, brand guidelines, promotional material, and website.
Technologies: InDesign CC, Photoshop CC, Illustrator CC, Branding, Adobe Creative Suite, Pitch Preparation, Presentation Design, Web Design, Communication Design, Brand Design, Pitch Decks, Brand Guidelines, Graphic Design, Marketing, Design, eCommerce UX, Adobe Photoshop, Adobe Illustrator, Art Direction, Creative Direction, Packaging, Presentations, eCommerce, Layout Design, Collateral Design, Brand Books, Marketing Design, Social Media Design, Print Design, Logo Design, Retail, Banner Design, Merchandise, Artwork, Printing Materials, Sales Pitches, Sales Presentations
2011 - 2015
Creative Director and Founder
Adão Studio
- Ran my graphics and illustration studio for a few years. Created surface designs and illustrations for brands such as Interbrand, Puffs, Staples, and Bounty.
- Collaborated closely with designer Barbara Hulanicki on several projects, from logos to brochures and illustrations, including the design of books and theater play honoring her former and iconic English fashion brand Biba.
- Acted as a consultant developing logo design, brand guidelines, packaging, point-of-sale, and website direction for beauty brands such as BE Professional, Wella, Sephora, and Peter Coppola.
- Contributed to the revival of the fashion icon Camp Beverly Hills by redesigning the brand, packaging, social media campaigns, and website.
Technologies: Illustrator CC, Photoshop CC, InDesign CC, Branding, Adobe Creative Suite, Presentation Design, Web Design, Communication Design, Brand Design, Brand Guidelines, Graphic Design, Design, Adobe Photoshop, Adobe Illustrator, Art Direction, Creative Direction, Packaging, Presentations, eCommerce, Layout Design, Collateral Design, Print Design, Logo Design, Artwork, Printing Materials
2008 - 2011
Senior Designer
John Paul Mitchell Systems
- Designed several illustrations and packaging designs for the company's hair tool collections and limited editions for collaborations with Tarina Tarantino, Regis Salons, and JCPenney.
- Collaborated with the creative director on redesigning their entire hair tools collection and print production with the vendors in China.
- Designed several logos, brochures, print advertising campaigns, and point-of-sale and window displays for the entire Paul Mitchell portfolio, including Tea Tree, Paul Mitchell Schools, Awapuhi, and Mitch.
Technologies: Illustrator CC, Photoshop CC, InDesign CC, Branding, Adobe Creative Suite, Presentation Design, Web Design, Communication Design, Brand Design, Brand Guidelines, Graphic Design, Design, Adobe Photoshop, Adobe Illustrator, Art Direction, Creative Direction, Packaging, Presentations, Layout Design, Collateral Design, Brand Books, Logo Design, Retail, Merchandise, Artwork, Printing Materials
Education
2000 - 2004
Bachelor's Degree in Industrial Design
Federal University of Rio de Janeiro - Rio de Janeiro, Brazil
Certifications
OCTOBER 2021 - PRESENT
Foundations in Design Thinking Certificate
IDEO
AUGUST 2020 - PRESENT
Human-centered Design 201: Prototyping
IDEO.org
JUNE 2020 - PRESENT
Introduction to Human-centered Design
IDEO.org
Experience
Photoshop CC - 10 yearsDesign Thinking - 5 yearsWireframing - 5 yearsAdobe Experience Design (XD) - 4 yearsUser Research - 2 yearsFigma - 2 yearsLocation
