Shammer Diaz, Designer in Madison, WI, United States

Shammer Diaz


Madison, WI, United States
Toptal Member Since
June 12, 2017

Shammer has close to a decade of experience working as a brand and digital designer. His experience with visual design, web design, print design, and animation established him as a helpful force wherever he serves. Shammer's work ranges from for-profit to nonprofit sectors, which included designing identities and websites for startups and religious organizations.

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Work Experience

2015 - PRESENT

Owner | Designer

  • Contributed to Boldlegacy, a boutique branding and visual design practice.
  • Specialized in creating brand design systems, including logo design, brand collateral, and website design.
  • Partnered with other agencies as a contractor, diving directly into user experience and interface design.
  • Took charge of the user flow and experience design for a music-sharing app.
  • Led the rebranding process for one of the leading confection distributors in the Southeast. The project included their new​ logo, brand collateral, and vehicle wraps.
  • Spearheaded design projects as a contractor for different agencies.
Technologies: WordPress, Adobe After Effects, InVision, Adobe Photoshop, Adobe InDesign, Sketch, Adobe Illustrator, Figma, Marketing Design, Presentation Design, Asset Design
2015 - 2015

Visual Designer

  • Focused on the design of websites and logo designs for various clients.
  • Supported, for a brief time, the development as a junior developer to complete a few websites. The brief period explains my desire to pursue an independent venture—now Boldlegacy.
  • Led the logo and website design process for an organization aimed to improve the quality of life for the most disadvantaged.
  • Designed landing pages for one of the most popular food chains in the USA.
  • Contributed to the design of different website pages, aligning with the established aesthetic that the company once designed.
  • Branded and redesigned the website for an organization that provides health resources to highly remote villages.
Technologies: InVision, Adobe After Effects, Adobe Photoshop, Adobe Illustrator, Sketch, Marketing Design, Presentation Design, Asset Design
2013 - 2015

Multidisciplinary Designer

Calvary Chapel Fort Lauderdale
  • Supported the needs of the various ministries/sub-organizations of the church. Examples included the conceptualization, development, and design of campaigns, installations & environments, and explainer animations.
  • Led the design for many of the organization's marketing campaigns.
  • Acquired the role of web designer and front-end developer after pursuing the career independently. Served the organization in the design and then the development of various pages in their then redesign.
  • Designed and animated assets for an animated campaign to be watched by over 20,000 people.
  • Worked as a team to produce many of the weekly and bi-weekly marketing pieces that would be communicated throughout different campuses.
  • Ideated and design the environmental signage for the multiple campuses.
Technologies: WordPress, CSS, HTML, Adobe After Effects, Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Marketing Design, Presentation Design, Asset Design
2010 - 2013

Graphic Designer

EF Church
  • Collaborated closely with the church’s leadership to conceptualize, develop, and design event campaigns and video announcements.
  • Served as a brand manager, ensuring that the elements of the brand and collateral elsewhere were consistent and effective in messaging.
  • Contributed to the design of animated announcement pieces that would communicate upcoming events on a bi-weekly basis.
  • Designed a website aimed to communicate "the who" of the organization as well as upcoming events and the latest sermons.
  • Created a consistent visual narrative throughout all the different collateral.
  • Ideated and designed a workbook series that aimed to communicate different biblical practices as well as the church's initiatives.
Technologies: Adobe After Effects, Adobe InDesign, Adobe Photoshop, Adobe Illustrator, Presentation Design, Asset Design


2008 - 2012

Completed Credits towards a Bachelor's Degree in Electronic Media, Graphic Design

New World School of the Arts | University of Florida - Miami, Fl, USA