Radmila Zelic Josimov
Designer
Location
San Francisco, CA, United States
Toptal Member Since
February 26, 2019
Radmila is a creative problem solver with 10+ years of experience. She focuses on developing projects from scratch and creating solutions that combine brand value, experience design, and storytelling to help companies acquire and delight customers. Radmila's clients range from small startups and nonprofits to large-scale companies such as Zillow, Samsung, Williams-Sonoma, and McKinsey & Company.
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Work Experience
2020 - PRESENT
Lead Designer
TrueLark
- Reinvented TrueLark's brand identity and created seamless digital experiences—for both the website and business platform.
- Worked iteratively and collaboratively with TrueLark's product team and supported the marketing team to ensure all touchpoints align with brand identity and communicate product benefits and features.
- Positioned TrueLark as a trusted leader with a proven success record.
- Created brand identity focused on digital applications and developed a set of style guides for the marketing team, including type, color, web components, photography, and product representation.
- Improved engagement and conversion on new website: +20% average session duration, +15% page views per session, and +30% new visitors.
- Collaborated closely with the CEO and head of product to capture user stories, needs, and product features and developed tools for business owners that help them worry less about operational efficiency and focus more on getting things done.
Technologies: Web Design, Websites, Website Redesign, Product Design, Business to Business (B2B), Dashboards, Figma, User Flows, User Experience (UX), Brand Identity, Design Systems, Motion Design, Mobile Prototypes, Rapid Interactive Prototyping, Web UI Design, Web UX Design, Conversion Rate, Motion Graphics, Creative Direction, Typography, Color Palettes, Brand Guidelines, UX Design, UX Research, Web Animation, Branding, Marketing Design, UX Wireframes, Layout Design, User Journey Maps, Wireframing, Dashboard Design, Design Leadership, Digital Brand Identity
2019 - PRESENT
Designer and Creative Director
Self-employed
- Helped the "I Love Kickboxing" studio with a new identity and a complete web refresh to better communicate their story and value, improve their eCommerce experience and provide valuable information for new visitors to drive conversion.
- Worked directly with the CEO of the Club Soda dating app. Helped to build the app from its inception and created an elegant and distinctive lifestyle brand identity that serves Club Soda's mission.
- Worked as a senior brand designer at Zillow, the most-visited real estate website in the US, on animated social posts, annual reports, and web design system.
Technologies: Adobe After Effects, Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Art Direction, Animation, Brand Design, Brand Identity, User Flows, User Experience (UX), App UI, Web Design, Storyboarding, Motion Graphics, Creative Direction, App Design, Mobile Splash Screens, Typography, Color Palettes, Brand Guidelines, UX Design, Product Design, UX Research, Print Design, Web Animation, Interaction Design (IxD), Branding, Marketing Design, Tone of Voice, UX Wireframes, Layout Design, iOS, Mobile UI, Mobile App Design, Mobile App UI, Personas, User Journey Maps, Wireframing, Design Leadership, Rapid Prototyping, Digital Brand Identity, Graphic Design, Websites, Illustration, Logo Design
2017 - 2020
Lead UI/UX Designer
Lion Interactive
- Led visual and UX design for Lion Interactive, a company that won the Davey Gold Award and an Awwwards award for the Academy of Art University website.
- Helped the Asian Art Museum apply a new brand strategy and transform the full digital experience—including its robust website, digital signage, and interactive apps in the museum.
- Used user testing and web analytics data to inform design decisions.
- Collaborated directly with stakeholders to gather requirements and understand the brand, audience, and business goals. Led interaction design, UI, and creative vision for the brand, while ensuring good user experience across mobile and web platforms.
- Helped with time estimation and planning of project tasks with the team and mentored junior designers.
- Created and managed a design system and style guide to ensure consistency in the interface for the user and streamline design and development.
Technologies: Visual Design, User Interface (UI), UI Design, Responsive UI, UX Design, Prototyping, Digital Product Design, Jira, Confluence, Adobe Illustrator, Adobe Photoshop, Principle, InVision, Sketch, User Experience (UX), Figma, WordPress, eCommerce, eCommerce UI, Mobile Prototypes, Rapid Interactive Prototyping, Web UI Design, Web UX Design, Conversion Rate, App Design, Typography, Color Palettes, Brand Guidelines, UX Research, Web Animation, Fine Arts, Interaction Design (IxD), UX Wireframes, Layout Design, Personas, Wireframing, Design Leadership, Rapid Prototyping, Digital Brand Identity, Websites, Logo Design
2016 - 2016
Senior Designer
Celery Design Collaborative
- Developed the branding, design strategy, and landing page for a next-generation tool for a social enterprise that connects social organizations with investors and allows easier measurement of social impact programs and communication among stakeholders.
- Created visual identities and quality design solutions for both print and digital media while under budget and on time, working mainly with sustainable brands.
- Designed digital ads, trade show booth graphics, and mobile apps.
- Crafted the digital annual report design for a renowned coffee supplier and distributor.
Technologies: Visual Design, Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Graphic Design, Web, Brand Design, Typography, Color Palettes, Package Design, Packaging, Print Design, Layout Design, Websites, Logo Design
2010 - 2015
UI/UX Designer | Digital Product Designer
Eton Digital
- Led the product design on various social networks from the ground up (web and mobile).
- Collaborated with clients in defining project goals, features, and user stories.
- Owned the experience design, UI, and visual design from start to finish.
- Worked closely with the engineering team to coordinate handoffs of design assets and oversee design implementation.
- Led product design and art direction on a travel platform/social network for travelers and a dashboard for travel agencies—both for the web and iOS app.
Technologies: Visual Design, User Interface (UI), UI Design, Responsive UI, UX Design, Digital Product Design, CSS, HTML, InVision, Adobe Illustrator, Adobe Photoshop, Web UI Design, Web UX Design, App Design, Mobile Splash Screens, Product Design, UX Wireframes, iOS, Mobile UI, Mobile App Design, Mobile App UI, Wireframing, Dashboard Design, Websites, Illustration
Education
2003 - 2009
Master's Degree in Graphic Engineering and Design
Faculty of Technical Sciences - Novi Sad, Serbia
Certifications
DECEMBER 2020 - PRESENT
Illustration for motion
School of Motion
JUNE 2017 - PRESENT
Certificate of Completion — Custom Lettering
Contino Workshop
Experience
Visual Design - 9 yearsUser Interface (UI) - 8 yearsUX Design - 6 yearsDigital Brand Identity - 6 yearsBrand Design - 5 yearsWeb Animation - 4 yearsDigital Product Design - 2 yearsDesign Systems - 1 yearLocation
