Toptal Product Management Expert
Pivoting to First-party Data? Why Concierge Service Is Key
Unpopular third-party tracking tactics are on the decline. Pivot to a first-party data strategy to bolster customer relationships and boost revenue potential.
Keith Pieper
Keith is Senior Vice President of Product at Dentsu, one of the largest marketing and advertising agency networks in the world. He has 25 years of experience leveraging technology to create data-driven business solutions and specializes in identifying revenue opportunities, simplifying complex problems, and designing go-to-market strategies.
Perfect Pizza: Using a Digital Customer Research Tool to Measure Taste
Customer research in the food sector is expensive and time-consuming. Here’s how one global pizza company used its own food-ordering app to get new levels of insight into its products—for free.
Anna Shcherbakova
Anna is a product manager with expertise developing innovative products for global brands such as Mars and Fortune 100 company PepsiCo. She has more than a decade of experience in the food and beverage sector, spanning restaurants, delivery, retail, hotels, and food production.
Proof in Numbers: Using Big Data to Drive Results
These case studies illustrate how data-driven product management can make a radical difference in how you solve large-scale product issues.
Lavinius Marcu
As a product manager specializing in data science, Lavinius helps clients improve product performance and scale their businesses. His portfolio includes the creation of an AI price prediction engine, which used machine learning to forecast optimal pricing for the cruise industry.
Shipping Your Product in Iterations: A Guide to Hypothesis Testing
Glancing at the App Store on any phone will reveal that most installed apps have had updates released within the last week. Software products today are shipped in iterations to validate assumptions and hypotheses about what makes the product experience better for users.
Kumara Raghavendra
Kumara has successfully delivered high-impact products in various industries ranging from eCommerce, healthcare, travel, and ride-hailing.
How to Effectively Quantify Product Value: A Guide for Product Managers
Many product managers will struggle to identify what makes an amazing product or service. The realities of running a successful business depend on the bottom-line financials. Product managers need to define and explain value in monetary terms to drive rapid adoption.
Laurie Harvey
Laurie turns ideas into results. She creates multi-million-dollar businesses in secure network and cloud service delivery.
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Creating Success: A Guide to Product Manager KPIs
For product managers, KPIs are a powerful tool. They quantify team progress, the progress of the product, and the overall business. Product management KPIs include specific metrics associated with the product, customers, and the overall process in bringing a product to market.
Laurie Harvey
Laurie turns ideas into results. She creates multi-million-dollar businesses in secure network and cloud service delivery.
World-class articles, delivered weekly.
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