Jorge Juan Perales
UX Designer
Location
Madrid, Spain
Toptal Member Since
April 5, 2016
Jorge Juan has more than a decade of experience designing successful products used by millions of users worldwide. He designs throughout the whole product lifecycle, from concept and MVP definition to prototypes and high-fidelity visuals. A creative, detail-oriented, and strategic thinker, he loves to work in fast-moving teams and create products that deliver great value to users while incorporating technical capabilities and business goals.
Jorge is available for hire
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Work Experience
2016 - PRESENT
Senior Product Designer
Clients (via Toptal)
- Designed a social sharing mobile application that let users publish any kind of content (text, media, and so on), follow interesting people, and vote on the best content.
- Created a platform design for people to store and share personal and professional documents, including web and mobile applications for iOS and Android.
Technologies: Adobe Illustrator, Adobe Photoshop, Figma, InVision, Sketch
2015 - PRESENT
Brand Strategist
The Hero Camp
- Defined the brand vision and value proposition.
- Developed the marketing strategy.
- Created the logo and brand style guide including color palette, typography, photography, and so on.
- Collaborated with educational experts and designed the learning paths and course content.
- Designed all of the digital and physical assets for the brand.
Technologies: InVision, Adobe Illustrator, Sketch
2016 - 2017
Senior Product Designer
Garaje de Ideas
- Designed a banking product for a major bank (BBVA) from product concept to MVP, that is now used by 400,000 active users.
- Led the redesign of an airline online buying process that helped them increase their sales by 6%.
- Developed a brand strategy and online presence for a business design school.
- Conducted design sprints to develop several successful products and services.
- Introduced design culture activities into the company that improved company's culture and design workflow (design critiques, manifesto, seminars, workshops, and more).
Technologies: Sketch, InVision, Branding, UI Design, Innovation, Service Design, Research, Design Sprints
2012 - 2016
Senior UX Designer
Telefonica R&D
- Conducted user research and synthesis of gathered data into insights for a major pay TV service.
- Created flowcharts, service maps, and user journeys to map the user experience of an instant messaging app with more than 1 million users in several countries.
- Rapidly iterated on wireframes, screen flows, and prototypes for continuous product improvements.
- Led the design sprints that improved our team's efficiency in both high-level product design and specific feature developments.
- Designed iOS, Android, and Window Phone applications.
Technologies: Service Design, Interaction Design (IxD), Responsive Design, Mobile, Android, iOS
2010 - 2012
Service Designer | UX Designer | Innovation Consultant
Freelance Work
- Designed a car-sharing service, including research, insight generation, concept development, service definition, and business model analysis.
- Designed Bet on Me—a service that encouraged homeless people to return to the job market and turn their lives around.
- Conducted user interviews and guerrilla research.
- Developed personas, system maps, and storyboards.
- Led mind-mapping and brainstorming sessions.
Technologies: User Research, Concept Maps, User Journeys, Service Blueprints
2011 - 2011
Lead UX/UI Designer
Totemcat
- Designed a music streaming app and social network for Android mobile phones.
- Designed a web-based virtual fitting room for clothing company.
- Developed wireframes and prototypes for user testing.
- Defined UI style guides.
- Coordinated a team of designers, developers, and 3D artists on different projects.
Technologies: iOS, Android, Adobe Illustrator, Adobe Photoshop
2010 - 2011
Creative Director
Queens Publicidad
- Designed Qatar Airways campaign and events in Madrid and Barcelona to present the company in Spain.
- Developed the brand for Fujitsu, E-on, and more through advertising campaigns and events.
- Supervised the overall quality and consistency of design and art direction for the whole agency.
- Led brainstorming sessions within the team and with clients.
Technologies: Advertising, Events, Branding, Brainstorming
2009 - 2010
Creative Director | Designer
Freelance
- Designed an art exhibition for Luis Eduardo Aute, including the design of the space and promotional material (brochures, posters, website, and more).
- As creative director for Artix, a cultural management company, organized art events and exhibitions, as well as managing the design of any related material (websites, promos, photography, spaces, and more).
Technologies: Brand Identity, Graphic Design, Responsive Design
2006 - 2009
Art Director
Cubo Diseño
- Established the brand identity for winery Bodegas Victoria as well as the designs for the catalogs, bottle labels, and their online presence.
- Designed both print and online promotional material for one of the most important archaeological centers in Spain (Dinopolis).
Technologies: Adobe Illustrator, Adobe Photoshop, Photography
2005 - 2006
Illustrator | Designer
Freelance
- Created illustrations for books and CD covers.
Technologies: Watercolor, Adobe Photoshop
Education
2015 - 2016
Certificate of Completion in Web Applications Development
Ironhack Coding Bootcamp - Madrid, Spain
2011 - 2012
Master of Arts Degree in Human Centered Design and Innovation
Designit - Madrid, Spain
2004 - 2005
Master of Arts Degree in 3D Modeling and Animation
Trazos School of Arts - Madrid, Spain
2004 - 2005
Master of Arts Degree in Digital Postproduction for TV and Cinema
Trazos School of Arts - Madrid, Spain
1998 - 2002
Bachelor of Arts Degree with Honors in Industrial Design
San Jorge University - Zaragoza, Spain
Experience
Digital Product Design - 10 yearsUser Interface (UI) - 10 yearsStrategic Design - 10 yearsResearch - 10 yearsUser Experience (UX) - 10 yearsBranding - 8 yearsDesign Thinking - 8 yearsService Design - 5 yearsLocation
