Gabriel Maldonado, Designer in Chicago, IL, United States

Gabriel Maldonado


Chicago, IL, United States
Toptal Member Since
March 28, 2019

Gabriel has an MBA in digital media management and spent a year overseeing the planning and execution of the first native mobile app for Sears Corporation. He specializes in UI/UX human-centered design solutions on internal and external platforms, offering maximum visibility and efficiency for clients. Gabriel also enhanced CareerBuilder's client platform based on extensive design research and UI/UX best practices.

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Work Experience

2020 - PRESENT

Senior Product Designer

  • Worked on the ZS UI visual design team implementing UX wires for a suite of products that help organizations streamline and automate sales business processes, improve sales decision-making, and account planning.
  • Contributed and collaborated on building the UI design system that is utilized across all products.
  • Worked with UX designers and the development team to ensure all visual designs are implemented properly throughout the entire design process.
Technologies: Figma
2019 - 2019

Senior Product Designer

  • Created mobile designs for one of the world’s leading medical technology companies that specialize in innovative products and services which help improve patient and hospital outcomes.
  • Developed wireframes and prototypes to illustrate UX features for client reviews.
  • Worked closely with product owners and business analyst to outline design requirements.
  • Collaborated with the development team to ensure product designs met all accessibility standards and guidelines.
Technologies: InVision, Figma, Sketch
2019 - 2019

Senior Product Designer

Punchkick Interactive
  • Created responsive web and mobile designs for one of the largest and most successful independent multi-specialty physician groups in Illinois.
  • Presented designs and interactive prototypes to client for feedback and direction.
  • Worked with internal development team to ensure all designs met all accessibility standards.
  • Assisted with user testing sessions and interviews to collect and analyze research for various website features.
  • Built style guides for all web and mobile designs.
Technologies: Abstracts, InVision, Sketch
2018 - 2019

Senior UI/UX Designer

Northern Trust
  • Developed desktop UI/UX designs for NT’s financial management tools for partners and clients.
  • Supported product design teams in updating and enhancing their specific financial portals for wealth management, asset management, and asset services for Northern Trust.
  • Provided support in building and testing NT’s digital design system against current and future product designs.
  • Collaborated, in an Agile environment, with various development teams, product owners, business strategist, and leads on all projects and tasks.
  • Worked closely with the accessibility team to ensure all product designs meet all requirements and guidelines.
Technologies: Zeplin, InVision, Sketch
2018 - 2018

Senior UX Designer

  • Created responsive desktop and mobile UX designs for channels.
  • Presented wireframes and interactive prototypes to business stakeholders providing digital solutions to increase conversion for’s small business insurance platform.
  • Developed low- and high-fidelity prototypes for moderated user testing sessions and
  • Collaborated remotely with the UX digital team which include product owners, business development, engineers, and other designers on all projects and tasks.
Technologies: Axure, InVision, Sketch
2017 - 2018

Lead Digital Art Director

  • Created UI/UX designs for responsive web and mobile channels on various brand campaigns.
  • Provided visual storyboards, user interface designs, and interactive videos for a national medical campaign.
  • Created visual and UX designs for a variety of mobile platforms such as Shopkick and Shazam for Fortune 500 clients.
  • Collaborated with agency cross-functional teams which include account managers, art directors, remote development teams, and creative directors on numerous design projects.
Technologies: InVision, Sketch, Adobe Illustrator, Adobe Photoshop
2016 - 2017

Senior Interaction Designer

  • Created wireframes, user flowcharts, and high-fidelity UI/UX designs for CareerBuilder’s B2B software products.
  • Partnered with marketing and eCommerce design teams to develop branding guidelines, pattern standards for interaction designs, and visual style guides to ensure product design consistency and tone.
  • Worked closely with product owners on user interaction, user personas, and UX research.
  • Collaborated with remote team members comprised of researchers, interaction designers, and software engineers throughout the design process providing insights, design concepts, and prototypes.
  • Provided guidance to junior designers to achieve individual progression, collaboration, and productivity benchmarks.
Technologies: Zeplin, InVision, Sketch, Adobe Photoshop
2016 - 2016

Senior Interaction Designer

Big Orange Lab
  • Created UI/UX designs for responsive web designs and digital marketing content for B2B clients.
  • Participated as a contributor to a small interdisciplinary team that included visual and UX designers, project managers, marketing strategists, and development team.
  • Provided creative direction on brand identity, marketing strategies, design requirements, project goals, and overall business objectives.
Technologies: Sketch, Adobe Illustrator, Adobe Photoshop
2015 - 2016

Lead UI/UX Designer

  • Led a UI/UX redesign initiative for desktop and web-based applications following a user-centered design approach.
  • Produced conceptual exploration, established UX/UI direction, and created iterative design solutions to help ensure successful implementation throughout project checkpoints.
  • Defined visual and UX design language systems for interaction standards, patterns, and visual brand styling.
  • Assisted in gathering user research and coordinating sessions for user testing.
  • Participated in strategic meetings with the account team to communicate design rationale, tracked issues, and estimated resource needs and deliverable schedules.
Technologies: Zeplin, InVision, Sketch, Adobe Photoshop
2014 - 2015

Senior UI/UX Designer

  • Created interaction and visual designs for Shop Your Way, Sears, and Kmart mobile applications.
  • Developed ideation and concepts for eCommerce and consumer-oriented product designs.
  • Produced sketches, wireframes, user personas, lo-fi mockups, interactive scenarios, and prototypes.
  • Worked closely with researchers and third-party engineering teams to ensure all design requirements were achieved.
Technologies: Adobe Photoshop, Zeplin, InVision, Sketch
2010 - 2014

Freelance UI/UX and Visual Designer

Digital Media, Entertainment, Education, and Healthcare Industries
  • Created visual and UI/UX designs for various clients through digital and interactive platforms.
  • Designed projects including mobile applications, web design, content-driven marketing campaigns, and brand identity.
  • Produced various forms of design assets, including wireframes, ecosystem diagrams, user journey maps, storyboards, flowcharts, design annotations, branding guidelines, prototypes, and high-fidelity designs.
  • Participated in strategic meetings with clients to effectively communicate research findings, conceptual ideas, detailed designs, and design rationale both verbally and through execution.
  • Collaborated with digital marketing teams in developing content for social media channels to promote brand awareness on various campaigns in film, gaming, music, and tech.
Technologies: Adobe Illustrator, Adobe Photoshop
2008 - 2012

Visual Designer

Booz Allen Hamilton
  • Created on-brand design solutions for the United States Air Force and multiple government agencies within the USAF.
  • Developed print and web designs for agency branding, content marketing, training materials, tradeshows, and leadership speaking engagements.
  • Provided art direction support to internal management teams and high-level stakeholders for the USAF.
Technologies: Adobe Illustrator, Adobe Photoshop


2010 - 2012

MBA in Digital Media Management

St. Edward's University - Austin, Texas

2003 - 2007

Bachelor's Degree in Environmental Design

Texas A&M University - College Station, Texas


User-centered Design (UCD) - 10 yearsUser Experience (UX) - 9 yearsNative Mobile Apps - 8 yearsDesign Systems - 8 yearsEnterprise System Design - 8 yearsProduct Design - 7 yearsWeb Applications - 6 yearsFigma - 3 years




Chicago, IL, United States