Felipe Villarreal
Designer
Location
Elizabeth, United States
Toptal Member Since
June 27, 2019
Felipe is driven by his passion for making. As a creative consultant, he supports purpose-driven businesses by designing experiences that enhance people's lives. With 16 years in the creative innovation industry, he uses a combination of effective strategy, human-centered design, and strong relationships to build brands and bring products to market. Felipe offers expertise in digital product design, UI/UX, service design, visual design, and creative mentorship to software and design businesses.
Felipe is available for hire
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Work Experience
2018 - PRESENT
Creative Design Consultant and Founder
FV Creative Co.
- Delivered strategic, human-centered, and engaging experiences in branding, art direction, UI/UX, and visual design.
- Worked for various clients, including Argodesign, Droga5, Toptal, FedEx Ground, Stake, and others.
- Conducted workshop sessions with internal design teams and stakeholders to define and prioritize design solutions aligned with business goals.
Technologies: Google Drive, Slack, Adobe CC, InVision, Figma, Sketch, Logo Design, UI Design, Iconography, Branding, Visual Design Language, User Experience (UX), Visual Design, Web Design, Mobile UI, Mobile UX, Mobile Design, User Interface (UI), Sitemaps, Mobile App Design, Strategic Design, WiX, Design, Mobile UX Design, Mobile Prototypes, Mobile UI Design
2019 - 2020
Lead Visual Designer | Freelance
Droga5
- Worked as part of the creative team on designing the worldwide website for a top motorcycle company.
- Served as the lead designer, ensuring consistency across a series of workstreams.
- Developed with the visual design team a digital visual language that adheres to and elevates the brand's new look within the digital space.
- Designed key pages and components, including the site's main navigation and checkout flows across five breakpoints.
- Collaborated with developers to ensure proper execution of the design experience.
Technologies: Principle, Adobe CC, Sketch, InVision, Visual Design Language, User Experience (UX), Visual Design, Web Design, Mobile UI, Mobile UX, Mobile Design, User Interface (UI), Sitemaps, UI Design, Mobile App Design, Iconography, Strategic Design, Design, Mobile UX Design, Mobile Prototypes, Mobile UI Design
2018 - 2019
Lead Visual Designer
Idean
- Created concepts according to business and customer requirements.
- Visualized and conceptualized user experiences and visual prototypes.
- Worked interactively with different design teams on delivering projects for different platforms and devices.
- Conducted workshops and brainstorming sessions with internal design teams and clients to define visual design direction, present visual concepts, and elaborate on design decisions made.
- Developed style guides that could be utilized and followed by other design team members.
Technologies: Google Drive, Slack, Adobe CC, InVision, Sketch, Visual Design Language, User Experience (UX), Visual Design, Web Design, Mobile UI, Mobile UX, Mobile Design, User Interface (UI), UI Design, Mobile App Design, Iconography, Strategic Design, Design, Mobile UX Design, Mobile Prototypes, Mobile UI Design
2014 - 2018
Visual Design Lead
Fjord (acquired by Accenture)
- Conveyed service design methodologies and outcomes into visually engaging and strategic experiences.
- Assisted in designing a future vision platform concept of the employee experience for a significant human capital management company.
- Established a visual style and tone for communicating insights and concepts for a major audio technology and product company.
- Designed the brand, visual language, and UI/UX of a startup concept app for a major insurance company focused on the freelance community.
- Worked as part of the line management and mentor team, overseeing six people.
Technologies: Microsoft Office, Adobe CC, InVision, Sketch, Logo Design, Visual Design Language, User Experience (UX), Visual Design, Web Design, Mobile UI, Mobile Design, User Interface (UI), Sitemaps, UI Design, Mobile App Design, Strategic Design, Design, Mobile Prototypes, Mobile UI Design
2012 - 2014
Senior Art Director
Acquity Group (acquired by Accenture)
- Created mobile and desktop visual design experiences for clients, including Destination XL Group, Kipling, C. Wonder, Mayflower Van Lines, Payless, and others.
- Collaborated with various members of the organization, including project managers, interaction designers, digital strategists, copywriters, client partners, front-end developers, and development teams.
- Presented work at various stages of the project timeline to internal teams and key client stakeholders.
Technologies: Microsoft Office, Adobe CC, Web Design
2006 - 2012
Senior Art Director
The Vidal Partnership
- Collaborated with various clients, including national brands like Johnnie Walker, Buchanan's, Heineken, Heineken Premium Light, Sprint, Wendy's, Johnson & Johnson, Kraft Foods, and The Home Depot.
- Advised on the production of below-the-line digital and direct marketing.
- Facilitated and directed brainstorming, concept creation, art direction, and client presentations.
- Guided clients using presentations in English and Spanish.
- Coordinated with internal production teams and vendors to execute campaign and brand strategies, including sponsorship programs, motion graphics, animated and live TV spots, microsite/web/banner design, packaging, and logos.
Technologies: Microsoft Office, Adobe CC, Web Design
Education
2000 - 2005
Bachelor of Fine Arts Degree in Graphic Design
Mason Gross School of the Arts, Rutgers University - New Brunswick, NJ, United States
Certifications
JUNE 2018 - PRESENT
Building Brands with Purpose: Gold Standard Level
New York University
Experience
Visual Design - 14 yearsArt Direction - 11 yearsWeb Design - 10 yearsVisual Design Language - 10 yearsUser Experience (UX) - 7 yearsUI Design - 7 yearsStrategic Design - 7 yearsBranding - 6 yearsLocation
