Elodie De Oliveira
Product Manager
Location
Lisbon, Portugal
Toptal Member Since
November 9, 2018
Elodie is an experienced project and product manager with a demonstrated history of working in eCommerce as well as in the health & wellness and fitness industries. She is skilled in project management, discovery phase, planning, strategy, and scrum—but where she really shines is her work with a team during the development phase.
Elodie is available for hire
Hire ElodieProject Highlights
Increased eCommerce Conversion
Led the implementation of a feature which helped decrease the drop-off by 10%.
Expertise
AgileAgile Product ManagementGoogle AnalyticsJiraProduct LaunchProduct ManagementScrumeCommerceEducation
Master's Degree
ESC Tours Poitiers
Work Experience
2017 - 2018
Senior Product Manager
Foodvisor
- Directed all of the mobile app development from the market research to UX design and deployment to various app stores.
- Managed the data analyses and optimized the app's performance.
- Led user research and user testing to identify the main pain points and worked on them to offer the best experience to our users.
- Fostered the relationship with Apple which led to company features in the App Store in more than 15 countries.
- Worked closely with the UX and development team to launch the first version of the Android app.
- Guided the implementation of Agile development processes in the company.
- Managed a UX/UI designer.
2015 - 2017
Mobile Product Manager
Photobox
- Oversaw the Photobox iOS app and managed a team of nine including engineers, QA, and UX/UI designers.
- Defined new features and drove them from inception to release.
- Came up with new features based on research, analytics, and customer data.
- Developed features' user experiences (UX) through prototypes and wireframes.
- Broke down the features into stories and acceptance criteria.
- Released and analyzed the impact of the features.
- Defined the roadmap and prioritization of features based on customer needs, business value, and data.
- Adopted a lean approach towards product development (build, measure, learn).
- Carved out an MVP and defined the metrics that will measure the performance of the feature.
- Led the initiatives to identify the main drop-off points in the app and stem the exit rate in those areas which led to the implementation of features such as reminders for abandoned baskets and a new homepage—these contributed to a 10% decrease in exit rate.
- Led the launches of three new products which made £165,000 in six months since their launch accounting for a 4% growth in revenue.
- Evangelized and socialized the roadmap with different stakeholders and taking in their feedback.
- Served as the customer champion—driving, and understanding customer needs through user testing, user interviews, and data analysis.
- Participated in scrum ceremonies including standups, story refinements sessions, and retrospectives.
- Built business case to determine the value and cost of each feature.
2014 - 2015
International Acquisition Manager
Photobox
- Oversaw the customer acquisition campaigns for nine European countries via Facebook, GDN, and mobile campaigns.
- Headed the campaigns’ effectiveness including tests and improvements to maximize ROI; conducted a daily analysis on the acquisition KPIs.
- Implemented A/B tests on user journeys and offers.
- Launched the strategy, forecasted sales, and defined the budget.
- Worked closely with CRM team to launch the first push notifications using Neolane.
2012 - 2014
Web and Mobile Marketing Project Manager
Showroomprive.com
- Launched and measured web, mobile, and app acquisition campaigns including affiliation, partnerships, Facebook ads, and more.
- Analyzed KPI, ROI, and monthly reports.
- Implemented A/B tests (target, message, creative) in order to maximize conversion and ROI.
Project History
Increased eCommerce Conversion
Led the implementation of a feature which helped decrease the drop-off by 10%.
I spearheaded initiatives to identify the major drop-off points in the app and stem the exit rate in those areas which led to the implementation of features such as reminders for abandoned baskets—directly contributing to a 10% decrease in the exit rate.
Education
2008 - 2012
Master's Degree in Marketing and Innovation
ESC Tours Poitiers - Poitiers, France