Liz Young
Designer
Location
Edinburgh, United Kingdom
Toptal Member Since
March 29, 2018
Elizabeth is a highly experienced creative director who has defined experiences for global brands like Universal Records and PUMA while transforming many more. With expertise in branding, social media content, digital design, and UI/UX, she has helped launch startups in Silicon Valley and create integrated brand and website designs for well-established DTC, new tech and premium sportswear brands. Elizabeth takes a holistic and reductive approach, balancing design strategy with functionality.
Liz is available for hire
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Mattr
FigmaDigital Creative DirectionSaaS DesignEnterprise SaaSHigh-end DesignHigh Net Worth Individuals (HNWI)+ 31 more
Work Experience
2019 - PRESENT
Founder and Creative Director
House of Folk
- Developed numerous startup brands from scratch which included establishing their visual aesthetic and providing them with future-proofed solutions for digital, web, and mobile platforms.
- Made creative web solutions using custom-coded websites, briefing developers, and overseeing projects from start to live-state completion. Worked with Shopify templates (and its extensions), WooCommerce, and Squarespace for numerous clients.
- Designed MVP market-ready digital products for clients needing to bring their ideas to life.
- Created an effective UX/UI design for eCommerce clients.
- Worked closely with our clients to establish and evolve their creative direction.
Technologies: Slack, Apple Keynote, Sketch, InVision, Adobe Experience Design (XD), Figma, Adobe Creative Suite, Brand Identity, Pitch Decks, Web App UI, Creative Strategy, Web UI Design, Photography, Lifestyle, Tone of Voice, iOS UX Design, Digital Campaigns, Content Creation, Digital Brand Identity, Editorial Design, Layout Design, User Interface (UI), Brand Development, Concept Development, Luxury, Digital Creative Direction, User Journey Maps, Mobile UI, Responsive UI, WooCommerce, Fashion, Retail & Wholesale, Personal Branding, Digital Experience Design, Clean Design, Minimalism, UIKit, Platforms, Cosmetics, Skincare, UI Toolkits, Multi-brand Design, Design, Apps, Brand Books, eCommerce Design, Creative Direction, Branding, UI Design, Presentation Design, Pitch Presentations, Conversion Rate Optimization (CRO), Conversion Rate, Landing Page Optimization
2018 - 2019
Senior Design and Art Director
Loaf Creative Advertising Agency
- Created, pitched, and implemented the full rollout of multiple creative campaigns for industry leaders such as Bruntwood and LiverpoolONE.
- Contributed directly to the creative pitch for branding and art-directed projects.
- Provided various services include art direction, creative campaigns, concept roll-out, photography styling, graphic design, and multi-platform design.
Technologies: Apple Keynote, Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Adobe Creative Suite, App Design, Brand Identity, Pitch Decks, Web App UI, Creative Strategy, Web UI Design, Photography, Lifestyle, Tone of Voice, iOS UX Design, Digital Campaigns, Content Creation, Digital Brand Identity, Editorial Design, Layout Design, User Interface (UI), Brand Development, Concept Development, Luxury, Digital Creative Direction, Fintech, User Journey Maps, Mobile UI, Responsive UI, WooCommerce, Retail & Wholesale, Personal Branding, Digital Experience Design, Clean Design, Minimalism, UIKit, Platforms, Cosmetics, Skincare, UI Toolkits, Multi-brand Design, Design, Apps, Brand Books, eCommerce Design, Creative Direction, Branding, UI Design, Presentation Design, Pitch Presentations
2018 - 2019
Design and Art Director
Studio Concrete
- Served as a specialist in art direction and brand identity.
- Delivered integrated creative for digital, creative, commercial, and retail sectors.
- Collaborated with various clients and agencies to develop creative solutions for their specific needs.
- Collaborated with photographers to produce creative imagery for commercial use.
- Designed and developed creative pitch work under tight timeframes while working with predetermined specs and open briefs.
Technologies: InVision, Adobe InDesign, Adobe Photoshop, Adobe Illustrator, Brand Identity, Web App UI, iOS UX Design, Editorial Design, User Interface (UI), Brand Development, Concept Development, Luxury, Digital Creative Direction, User Journey Maps, Mobile UI, Responsive UI, WooCommerce, Personal Branding, UI Toolkits, Design, Brand Books, eCommerce Design, Creative Direction, Branding, Presentation Design, Pitch Presentations, Conversion Rate Optimization (CRO)
2012 - 2018
Head of Design
JD Sports Ltd
- Designed an eCommerce website for both mobile-first and desktop digital platforms, including the UX journey for both.
- Designed and developed the core brand guidelines and led the global implementation strategy.
- Art directed all in-house and location photoshoots, including model casting and post-production.
- Directed and filmed a campaign video while working closely with videographers and after-effects programs.
- Managed a team of four creatives and oversaw the social roll-out of all brand communications ensuring consistency at every touchpoint.
Technologies: Magento, Adobe After Effects, Adobe Photoshop, Adobe Illustrator, InVision, Brand Identity, Pitch Decks, Web App UI, iOS UX Design, Editorial Design, Fashion, Design, Brand Books, eCommerce Design, Branding, Conversion Rate, Landing Page Optimization
2008 - 2012
Senior Designer
Pixel8 Multi-service Creative Agency
- Contributed to the global rebranding of Hotel Indigo (a part of the Intercontinental Group).
- Designed numerous rebranding projects specializing in brand marks and typography.
- Art directed holistic creative campaigns, detailing out design requirements, photography briefs, social media creative, and marketing materials.
- Collaborated with web developers and social media teams on several rollout campaigns.
- Utilized web design skills to create integrated web solutions for a variety of different clients.
- Communicated directly with clients on a daily basis, keeping them up to date and working closely with them to reach creative goals whilst maintaining ongoing relationships.
Technologies: Magento, Adobe InDesign, Adobe Photoshop, Adobe Illustrator, Brand Identity, Design, Brand Books, Branding
Education
2006 - 2007
Master's Degree in Design and Art Direction
Manchester Metropolitan University - Manchester, England
2003 - 2006
Bachelor's Degree in Graphic Design
Lancaster University - England
Experience
Brand Identity - 18 yearsBrand Positioning - 15 yearseCommerce - 15 yearsCreative Direction - 10 yearsDigital Design - 10 yearsWeb UI Design - 10 yearsUX Design - 8 yearsShopify - 5 yearsLocation
