Eduardo Medina
Designer
Location
Niterói - State of Rio de Janeiro, Brazil
Toptal Member Since
March 1, 2019
Eduardo is a lead UX designer with over fifteen years of experience, currently working for a proptech startup. He specializes in creating interfaces that require little or no effort by the user by using modern research concepts and the application of UX techniques. Eduardo always designs with numbers and goals in mind. Past clients were so happy with his work that he was offered full-time employment. He is eager to participate in new projects and show what he can do.
Eduardo is available for hire
Hire EduardoPortfolio
Work Experience
2022 - PRESENT
Head of UX
Bel
- Designed a web app for property search after the full discovery process.
- Created a design system for the scalability of the system.
- Benchmarked the main players in the market using Nielsen's 10 heuristics as a criterion.
- Identified the user's main issues after three iterations as part of a team and got to a final version that will be tested quantitatively.
Technologies: Figma, HTML, CSS, Axure, Principle, Product Design, UI Design, UX Design, Wireframing, Web App Design, User Interface (UI), Web App UI, Web App UX, User Experience (UX), B2C, UX Audits, User Flows, Usability Testing, Agile UX, Journey Mapping, Information Architecture (IA), Rapid Prototyping, Lean UX, UI Components, Mobile, Ideation, Remote Work, Google Design Sprints, Scrum, Visual Design, MVP Design, Responsive Web Design (RWD), Landing Page Design, User Testing, Navigation Design, Design Reviews, Navigation, Mobile App Design, Mobile App UI, Prototyping, Best Practices in Design, Mobile UX, UX Pattern Design, UX Documentation, Interactive Prototypes, High-fidelity Mockups, High-fidelity Prototypes, Accessibility, Web Design, Websites, Website Redesign, Design Consultation, User Journey Maps, UX Research, Conversion Rate Optimization (CRO), Cross-platform UX, Mockups, Branding, User Onboarding, User Journeys, Design Leadership, Webflow Designer, Webflow, Real Estate, Graphic Design, No-code, Design Sprints, Design Workshops, UX Wireframes, SaaS Design, Data-informed Visual Design, Mobile UX Design, Research, Heuristic Review, Heuristic Analysis, Design Ops, Process Optimization, Service Design, Team Leadership, Responsive Design, Communication, Mobile UI Design, Web, Web UI Design, Scaled Agile Framework (SAFe), UX Strategy, UX Mentoring, Startups, User Stories, User Personas, Responsive, Responsive UX Design, Mobile UI, Workflow, Web UX, Web UX Design, Benchmarking, Surveys, User Surveys, Design Thinking, Notion, Responsive Web Apps, Interaction Design (IxD), Landing Pages, Accessible Design, SaaS Product Management, Product Strategy Consultant, Style Guides, Customer Portals, Visual Identity, Logo Design, Brand Guidelines, Automation, Enterprise Design, Competitive Analysis, Feature Prioritization, Product Roadmaps, Commercial Real Estate, Responsive UI, Stakeholder Management, User Research, Proof of Concept (POC), Product Conceptualization, Presentations
2021 - 2022
Head of UX
WithCLutch
- Designed the end-to-end experience for loans, which includes signing the loan digitally via DocuSign.
- Created the balance transfer feature, which allowed credit unions to make an ACH payment to card issuers rather than write a manual check.
- Built the loan portal, which increased cross-selling by 35%.
Technologies: Figma, Axure, Principle, Miro, FigJam, Trello, Slack, Product Design, UI Design, UX Design, Wireframing, Web App Design, User Interface (UI), Web App UI, Dashboards, Dashboard Design, Web App UX, User Experience (UX), Fintech, Mobile Design, B2B, B2C, B2B2C, Business to Business to Consumer (B2B2C), Marketplaces, UX Audits, User Flows, SaaS, Android Design Guidelines, Axure RP Pro, Usability Testing, Agile UX, Journey Mapping, Information Architecture (IA), Rapid Prototyping, Lean UX, UI Components, Mobile, Ideation, Remote Work, Google Design Sprints, Scrum, Visual Design, MVP Design, Responsive Web Design (RWD), Material Design, Landing Page Design, User Testing, Navigation Design, Design Reviews, Navigation, Mobile App Design, Mobile App UI, Prototyping, Finance, Best Practices in Design, Mobile UX, UX Pattern Design, UX Documentation, App Design, iOS, Interactive Prototypes, High-fidelity Mockups, High-fidelity Prototypes, Accessibility, Web Design, Websites, Website Redesign, Design Consultation, User Journey Maps, UX Research, Conversion Rate Optimization (CRO), Cross-platform UX, Mockups, Branding, User Onboarding, User Journeys, Design Leadership, Graphic Design, Design Sprints, Design Workshops, UX Wireframes, SaaS Design, Data-informed Visual Design, Mobile UX Design, Research, Heuristic Review, Heuristic Analysis, Design Ops, Process Optimization, Service Design, Team Leadership, Responsive Design, Communication, Mobile UI Design, Web, Enterprise SaaS, Web UI Design, Scaled Agile Framework (SAFe), UX Strategy, UX Mentoring, Startups, User Stories, Responsive, Responsive UX Design, Mobile UI, Workflow, Web UX, Web UX Design, Benchmarking, Surveys, User Surveys, Design Thinking, Notion, Responsive Web Apps, Interaction Design (IxD), Landing Pages, Touchscreens, Accessible Design, SaaS Product Management, Product Strategy Consultant, Style Guides, Customer Portals, Visual Identity, Logo Design, Brand Guidelines, Automation, Document Management, Enterprise Design, Competitive Analysis, Feature Prioritization, Product Roadmaps, Responsive UI, Stakeholder Management, Software as a Service (SaaS), User Research, Proof of Concept (POC), Product Conceptualization, Presentations
2019 - 2021
UX Lead
LiveSchool
- Created a design system that significantly reduced the time of a task for design and front-end development. By using consistent components, we also managed to improve some of our UX metrics.
- Ran usability tests that revealed many problems within the product's user experience. By identifying the problems, we were also able to come up with solutions.
- Redesigned the buttons' position to make more sense of the gestalt. We performed many tests before deciding on the actual position of the action buttons.
Technologies: Principle, InVision, Abstracts, Journey Mapping, Wireframing, Product Design, UI Design, UX Design, Figma, Web App Design, User Interface (UI), Web App UI, Dashboards, Dashboard Design, Web App UX, User Experience (UX), Mobile Design, B2B, B2C, B2B2C, Business to Business to Consumer (B2B2C), UX Audits, User Flows, SaaS, Axure RP Pro, Sketch, Usability Testing, Agile UX, Information Architecture (IA), Rapid Prototyping, Lean UX, UI Components, Mobile, Ideation, Remote Work, Google Design Sprints, Scrum, Visual Design, MVP Design, Responsive Web Design (RWD), Material Design, User Testing, Navigation Design, Design Reviews, Navigation, Mobile App Design, Mobile App UI, Prototyping, Edtech, Best Practices in Design, Mobile UX, UX Pattern Design, UX Documentation, App Design, iOS, Interactive Prototypes, High-fidelity Mockups, High-fidelity Prototypes, Accessibility, Web Design, Design Consultation, User Journey Maps, UX Research, Cross-platform UX, Android Design Guidelines, Mockups, User Journeys, Design Leadership, Graphic Design, Design Sprints, Design Workshops, UX Wireframes, SaaS Design, Data-informed Visual Design, Mobile UX Design, Research, Heuristic Review, Heuristic Analysis, Design Ops, Process Optimization, Service Design, Team Leadership, Responsive Design, Communication, Mobile UI Design, Web, Enterprise SaaS, Web UI Design, Scaled Agile Framework (SAFe), UX Strategy, UX Mentoring, Startups, User Stories, Responsive, Responsive UX Design, Mobile UI, Workflow, Web UX, Web UX Design, Benchmarking, Surveys, User Surveys, Design Thinking, Jira, Notion, Responsive Web Apps, Interaction Design (IxD), Touchscreens, Accessible Design, SaaS Product Management, Product Strategy Consultant, Style Guides, Customer Portals, Mobile Apps, Enterprise Design, Competitive Analysis, Feature Prioritization, Product Roadmaps, Responsive UI, Stakeholder Management, Software as a Service (SaaS), User Research, Motion Design, Proof of Concept (POC), Product Conceptualization, Presentations
2018 - 2021
Senior UX Designer
Vodafone UK
- Designed the journeys for existing Vodafone customers to manage their accounts.
- Created the design for a hybrid app aimed at the global market.
- Designed the SIM card activation journey for VOXI, Vodafone's youth brand.
- Crafted the marketing pages for VOXI, Vodafone's youth brand.
- Designed an eCommerce platform for the sale of mobile devices for VOXI, Vodafone's youth brand.
Technologies: UserZoom, Principle, Adobe Photoshop, Axure, Sketch, InVision, Axure RP Pro, UX Design, Product Design, UI Design, Figma, Wireframing, Web App Design, User Interface (UI), Web App UI, Dashboards, Dashboard Design, Web App UX, User Experience (UX), Data Visualization, Mobile Design, B2C, UX Audits, User Flows, SaaS, Android, Usability Testing, Agile UX, Journey Mapping, eCommerce, Information Architecture (IA), Lean UX, Android App Design, iOS App Design, UI Components, Mobile, Ideation, Remote Work, Google Design Sprints, Scrum, Visual Design, MVP Design, Responsive Web Design (RWD), User Testing, Usertesting.com, Navigation Design, Design Reviews, Navigation, Mobile App Design, Mobile App UI, Prototyping, Best Practices in Design, Mobile UX, UX Pattern Design, UX Documentation, App Design, iOS, Interactive Prototypes, High-fidelity Mockups, High-fidelity Prototypes, Accessibility, Web Design, Design Consultation, User Journey Maps, UX Research, Conversion Rate Optimization (CRO), Cross-platform UX, Android Design Guidelines, Mockups, Branding, User Onboarding, User Journeys, Design Leadership, eCommerce Design, Graphic Design, Design Sprints, Design Workshops, UX Wireframes, Data-informed Visual Design, eCommerce UI, Mobile UX Design, Research, Heuristic Review, Heuristic Analysis, Design Ops, Process Optimization, Service Design, Team Leadership, Responsive Design, Communication, Mobile UI Design, Web, eCommerce UX, Web UI Design, Scaled Agile Framework (SAFe), UX Strategy, UX Mentoring, User Stories, User Personas, Responsive, Responsive UX Design, Mobile UI, Workflow, Web UX, Web UX Design, Benchmarking, Design Thinking, Jira, Notion, Responsive Web Apps, Interaction Design (IxD), Landing Pages, Touchscreens, Accessible Design, SaaS Product Management, Product Strategy Consultant, Style Guides, Customer Portals, Mobile Apps, Visual Identity, Brand Guidelines, Document Management, Enterprise Design, Competitive Analysis, Feature Prioritization, Responsive UI, Landing Page Design, Stakeholder Management, Software as a Service (SaaS), User Research, Motion Design, Proof of Concept (POC), Product Conceptualization, Presentations
2017 - 2018
Senior UX Contractor
Crossover for Work | Modus Create
- Created the A/B test feature along a multidisciplinary team.
- Crafted the user session recording feature, designed and coded the marketing pages, and developed the dashboard design for Crazy Egg.
- Created the design system for Science Logic together with a multidisciplinary team.
Technologies: UserZoom, Axure, InVision, Sketch, Product Design, UI Design, UX Design, Wireframing, Web App Design, User Interface (UI), Web App UI, Dashboards, Dashboard Design, Web App UX, User Experience (UX), Mobile Design, B2B, B2C, B2B2C, Business to Business to Consumer (B2B2C), UX Audits, User Flows, SaaS, Axure RP Pro, Android, Usability Testing, Agile UX, Journey Mapping, Illustrator CC, eCommerce, Information Architecture (IA), Rapid Prototyping, Lean UX, Illustration, Mobile, Ideation, Scrum, Visual Design, MVP Design, Responsive Web Design (RWD), User Testing, Navigation Design, Design Reviews, Navigation, Mobile App Design, Mobile App UI, Prototyping, Best Practices in Design, Mobile UX, UX Pattern Design, UX Documentation, App Design, Interactive Prototypes, High-fidelity Mockups, High-fidelity Prototypes, Accessibility, Web Design, Websites, Design Consultation, User Journey Maps, UX Research, Cross-platform UX, Android Design Guidelines, Mockups, User Onboarding, User Journeys, Design Leadership, eCommerce Design, Graphic Design, Design Sprints, Design Workshops, UX Wireframes, Data-informed Visual Design, Mobile UX Design, Research, Heuristic Review, Heuristic Analysis, Process Optimization, Consulting, Responsive Design, Communication, Mobile UI Design, Web, eCommerce UX, Web UI Design, UX Strategy, UX Mentoring, User Stories, Responsive, Responsive UX Design, Mobile UI, Workflow, Web UX, Web UX Design, Benchmarking, Design Thinking, Jira, Shopify, Responsive Web Apps, Interaction Design (IxD), Landing Pages, Touchscreens, Industrial Equipment, SaaS Product Management, Product Strategy Consultant, Style Guides, Customer Portals, Conversion Rate Optimization (CRO), Mobile Apps, Enterprise Design, Competitive Analysis, Responsive UI, Landing Page Design, Stakeholder Management, Software as a Service (SaaS), User Research, Proof of Concept (POC), Presentations
2016 - 2017
Senior UX Designer
Petrotechnics
- Built a tool that facilitated the isolation and "de-isolation" of entire areas of oil & gas for maintenance work. The platform also predicted risks in time and space.
- Constructed a shift handover tool for outgoing supervisors of the oil & gas platform. The tool decreased the time of shift handovers from three hours to 30 minutes on average.
- Created features that improved the Time View of the platform.
- Designed an app that facilitated the risk assessment of tasks prior to its execution.
- Developed the journeys for the change of status of a given task.
Technologies: CSS, HTML, Axure, Adobe Photoshop, iOS App Design, Product Design, UI Design, UX Design, Wireframing, Web App Design, User Interface (UI), Web App UI, Dashboards, Dashboard Design, Web App UX, User Experience (UX), Data Visualization, B2B, B2C, B2B2C, Business to Business to Consumer (B2B2C), UX Audits, User Flows, SaaS, Axure RP Pro, Android, Usability Testing, Agile UX, Journey Mapping, Information Architecture (IA), Rapid Prototyping, Lean UX, Mobile, Ideation, Visual Design, MVP Design, Responsive Web Design (RWD), User Testing, Navigation Design, Design Reviews, Navigation, Mobile App Design, Mobile App UI, Prototyping, Best Practices in Design, Mobile UX, UX Documentation, App Design, Interactive Prototypes, High-fidelity Mockups, High-fidelity Prototypes, Accessibility, Design Consultation, User Journey Maps, UX Research, Cross-platform UX, Mockups, User Onboarding, User Journeys, Design Leadership, Graphic Design, Design Sprints, Design Workshops, UX Wireframes, Data-informed Visual Design, Mobile UX Design, Research, Heuristic Review, Heuristic Analysis, Process Optimization, Consulting, Responsive Design, Communication, Mobile UI Design, Web, Web UI Design, UX Strategy, Startups, User Stories, Responsive UX Design, Mobile UI, Workflow, Web UX, Web UX Design, Benchmarking, Design Thinking, Jira, Responsive Web Apps, Interaction Design (IxD), Touchscreens, Industrial Equipment, Accessible Design, SaaS Product Management, Product Strategy Consultant, Style Guides, Customer Portals, Mobile Apps, Enterprise Design, Competitive Analysis, Responsive UI, Stakeholder Management, Software as a Service (SaaS), User Research, Presentations
2015 - 2016
Lead UX Designer
WPensar
- Created an application that created timetables for schools and universities.
- Designed an app that enabled the communication between parents, students, and teachers.
- Improved the usability of the existing school management system.
- Defined features that help manage and reduce default.
- Designed a CRM tool for schools.
- Led a team of three UX designers.
Technologies: Adobe Photoshop, GitHub, Sublime Text, Proto.io, Axure, WordPress, Product Design, UI Design, UX Design, Wireframing, Web App Design, User Interface (UI), Web App UI, Dashboards, Dashboard Design, Web App UX, User Experience (UX), Mobile Design, B2B, B2C, B2B2C, Business to Business to Consumer (B2B2C), UX Audits, User Flows, SaaS, Android Design Guidelines, Axure RP Pro, Android, Usability Testing, Agile UX, Journey Mapping, Information Architecture (IA), Rapid Prototyping, Lean UX, Mobile, Ideation, Visual Design, MVP Design, Responsive Web Design (RWD), User Testing, Navigation Design, Design Reviews, Navigation, Mobile App Design, Mobile App UI, Prototyping, Edtech, Best Practices in Design, Mobile UX, UX Documentation, App Design, Interactive Prototypes, High-fidelity Mockups, High-fidelity Prototypes, Accessibility, Websites, Website Redesign, Design Consultation, User Journey Maps, UX Research, Cross-platform UX, Mockups, User Onboarding, User Journeys, Design Leadership, Graphic Design, Design Workshops, UX Wireframes, Data-informed Visual Design, Mobile UX Design, Research, Heuristic Review, Heuristic Analysis, Responsive Design, Communication, Mobile UI Design, Web, Web UI Design, UX Mentoring, Startups, User Stories, Responsive UX Design, Mobile UI, Workflow, Web UX, Web UX Design, Benchmarking, Design Thinking, Jira, Shopify, Responsive Web Apps, Interaction Design (IxD), Landing Pages, Touchscreens, Accessible Design, CRM Design, SaaS Product Management, Style Guides, Conversion Rate Optimization (CRO), Mobile Apps, Logo Design, Enterprise Design, Competitive Analysis, Responsive UI, Landing Page Design, Stakeholder Management, Software as a Service (SaaS), User Research, Presentations
2014 - 2015
Senior UX Designer
Hotel Urbano
- Created the hotel search functionality.
- Designed the hotel page.
- Created the intranet for hotels to join the platform.
- Developed the booking journeys for end users.
- Designed the marketing pages.
Technologies: CSS, Optimizely, Git, HTML, Morae, Axure, Adobe Photoshop, Product Design, UI Design, UX Design, Wireframing, Web App Design, User Interface (UI), Web App UI, Web App UX, User Experience (UX), Mobile Design, B2C, Business to Business to Consumer (B2B2C), B2B2C, UX Audits, User Flows, Android Design Guidelines, Axure RP Pro, Android, Usability Testing, Agile UX, Journey Mapping, Information Architecture (IA), Rapid Prototyping, Lean UX, Mobile, Ideation, Visual Design, MVP Design, Responsive Web Design (RWD), User Testing, Navigation Design, Design Reviews, Navigation, Mobile App UI, Prototyping, Best Practices in Design, Mobile UX, UX Documentation, App Design, Interactive Prototypes, High-fidelity Mockups, High-fidelity Prototypes, Accessibility, Websites, Website Redesign, Design Consultation, UX Research, Cross-platform UX, Mockups, User Journeys, UX Wireframes, eCommerce UI, Mobile UX Design, Research, Heuristic Review, Heuristic Analysis, Responsive Design, Communication, UX Mentoring, Startups, User Stories, Responsive UX Design, Mobile UI, Web UX, Web UX Design, Benchmarking, Responsive Web Apps, Interaction Design (IxD), Landing Pages, Touchscreens, Style Guides, Conversion Rate Optimization (CRO), Mobile Apps, Enterprise Design, Responsive UI, Landing Page Design, Stakeholder Management, Software as a Service (SaaS), Presentations
2010 - 2014
Owner
Semko
- Constructed the intranet for Rio de Janeiro's largest health insurance provider.
- Built intranets for one of Brazil's largest contractors and one of Brazil's largest law offices.
- Created a system for enrollments of social benefits for Brazil's largest public bank.
- Developed an app to fill out the required benefits for Brazil's largest bank.
Technologies: CSS, HTML, Git, Sublime Text, Adobe Illustrator, Axure, Adobe Photoshop, UI Design, Visual Design, Best Practices in Design, UX Documentation, UX Research, Cross-platform UX, Communication, Stakeholder Management, Software as a Service (SaaS), Presentations, Packaging
Education
2003 - 2007
Bachelor's Degree in Digital Design
Instituto Infnet - Rio de Janeiro, Brazil
