David Fotherby
Designer
Location
Truckee, CA, United States
Toptal Member Since
February 8, 2017
David has created exceptional, user-centered products for some of the top Fortune, healthcare, retail, and entertainment businesses worldwide. His approach of putting the user at the center of product design ensures that clients have a clear insight into their market potential and the technical requirements needed.
David is available for hire
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Work Experience
2015 - PRESENT
Associate Director of User Experience and Human Factors
Orthogonal
- Designed the user and system architecture for medical devices, connected care systems, and mobile applications.
- Oversaw the design department, manage employees, and mentor direct reports.
- Trained staff on FDA rules and compliance for certification.
- Worked closely with clients’ medical, legal, and clinician teams to decipher user testing guidelines.
Technologies: ActiveCampaign, Adobe Creative Suite, Trello, Unbounce, Harvest, Jira, Agile, Lean UX, Microsoft Office, Adobe After Effects, InVision, Zeplin, Proto.io, Visual Studio, JavaScript, Sass, CSS, HTML, Sketch
2000 - PRESENT
Freelance UI/UX Designer | VFX Artist
Fotherby LLC
- Created UI designs for various clients.
- Built UX designs for various clients.
- Devised CGI works for various clients.
- Created VFX works for various clients.
- Crafted motion designs for various clients.
Technologies: Microsoft Office, Trello, Jira, Lean UX, Final Cut Pro, Cinema 4D, Adobe After Effects, InVision, Zeplin, Proto.io, Visual Studio, JavaScript, Sass, CSS, HTML, Sketch, Adobe Creative Suite
2014 - 2015
UI/UX Design Lead
Inspirato with American Express
- Designed the UI/UX for use on various web and mobile devices.
- Worked closely with the operations, marketing, and development team to achieve business goals.
- Managed the integration of site usability, architecture, and design elements.
- Created high-level prototypes to test usability of new technology features.
- Ideated and developed new experiential technologies for use in Inspirato retail stores.
Technologies: Adobe Creative Suite, Jira, Adobe After Effects, Visual Studio, InVision, Sketch
2012 - 2012
Senior Interactive Art Director
Mondo Robot
- Designed the UI/UX for use on various web and mobile devices.
- Interpreted client goals as they relate to design and its importance in their digital strategy.
- Managed the integration of site usability, architecture, and design elements.
- Assisted in the development team with front-end development.
- Researched the latest development tools and techniques.
Technologies: Adobe Creative Suite, CSS, HTML, Final Cut Pro, Cinema 4D, Adobe After Effects
2010 - 2011
Director of Interactive | CGI, VFX, and Motion Design Lead
Pluto Post Production
- Directed and managed the development staff to execute various web and mobile application projects.
- Acted as the VFX technical director on numerous television and feature film projects.
- Worked on photo-realistic 3D modeling and texturing.
- Created digital motion designs for television advertisements and movie title sequences.
- Assisted in the new business development team with marketing and advertising strategies.
Technologies: Nuke Studio, JavaScript, CSS, HTML, Final Cut Pro, Adobe After Effects, Cinema 4D, Adobe Suite
2009 - 2010
Digital Creative Director | Creative Director of New Business Development
The MARS Agency
- Directed and managed the creative and development staff in the execution of digital media campaigns.
- Acted as the chief information architect for media team and MARS subsidiary companies.
- Educated the existing staff on emerging technologies and trends.
- Created the digital platforms and technologies for new product development.
- Assisted the new business development team with creative and digital strategies/planning.
Technologies: Microsoft Office, Adobe Creative Suite
2005 - 2009
Chief Executive Officer
PrimeTYME Media, Inc.
- Invented and patented a rear-projection, smart screen OOH marketing system.
- Orchestrated business partnerships with HP, BenQ, NBA, Cisco Systems, and Texas Instruments.
- Developed eye-tracking and facial recognition systems to gauge audience response.
- Worked with PQ Labs to develop ultra-responsive, multi-touch surfacing.
- Oversaw and managed 250 employees.
- Created a network of 2,500 nation-wide installation specialists.
- Managed and executed the sale of the business.
Technologies: MATLAB, Adobe Creative Suite, Adobe After Effects, Cinema 4D
2003 - 2005
Senior Art Director
Communication Associates
- Created graphic design work for custom home builders.
- Crafted experiential designs for model homes and sales centers.
- Made signage designs for new communities.
- Created web designs for our builder clients.
Technologies: QuarkXpress, CSS, HTML, Flash, Adobe Creative Suite
2001 - 2002
Interactive Art Director
Tweddle Company
- Created UI designs for interactive CD-ROMs.
- Designed for print production.
- Crafted sound design.
- Made technical illustrations.
Technologies: Director, Flash, Adobe Creative Suite
1999 - 2001
New Media Art Director
Daniel Brian & Associates
- Led the art direction on all new media campaigns.
- Created Flash web experiences.
- Made designs for interactive CD-ROMs.
Technologies: Flash, Director, Adobe Illustrator, Adobe Photoshop
1998 - 1999
Junior Art Director
Campbell-Ewald
- Gave art-direction on new business client's teams.
- Created the concepts on advertising campaigns.
- Made illustrations.
- Implemented photo retouching.
Technologies: QuarkXpress, Adobe Illustrator, Adobe Photoshop
1997 - 1998
Creative Intern
J. Walter Thompson
- Created graphic designs and gave the art-direction on the Ford Motor's account.
- Crafted illustration for storyboarding-out concepts.
- Worked on photo retouching of cars.
Technologies: QuarkXpress, Adobe Photoshop
Education
2016 - 2017
Continuous Education in Human Computer Interaction and Behavioral Studies
Massachusetts Institute of Technology - Cambridge, MA, USA
1997 - 2000
Bachelor of Fine Arts Degree in Transportation Design
College for Creative Studies - Detroit, MI, USA
