Christina Barsan
Designer
Location
New York, NY, United States
Toptal Member Since
August 23, 2016
Christina is a digital designer and creative director with over 15 years of experience as a visual thinker, problem solver, manager, collaborator, and technology lover. She constantly seeks to help her clients create the ideal brand for their business aligned with their big vision.
Christina is available for hire
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Aesop Skincare
Digital Creative DirectioneCommerce DesignPhotoshoot ProductionGlobal Team ManagementStore DesignResponsive Email Templates+ 19 more
BiciStyle
Content CreationExercise & FitnessDigital Creative DirectionWriting & EditingBrand DevelopmentWordPress Design+ 17 more
Work Experience
2019 - 2020
Head of Digital Creative
Aesop Skincare
- Oversaw all of Aesop's digital creative and managed a team of designers and developers in NY and Melbourne.
- Designed responsive web pages, improved on the UX/UI of their eCommerce site, and built email campaigns.
- Created new content for their social media channels to increase user engagement.
- Chose photographers, art-directed photoshoots, and dealt with retouching in post-production for various campaign/product launches.
- Art-directed teaser and video content for various events.
- Took part in A/B testing and QA for their eCommerce site.
- Collaborated with global and regional offices, marketing, copy, development, and FA teams to produce campaign launches.
Technologies: Slack, Zeplin, InVision, Adobe Creative Suite, Sketch, Web Design, Branding, eCommerce
2017 - 2019
VP Art Supervisor
Omnicom
- Collaborated with a team conceptualizing, art-directing, and designing digital and print assets for various healthcare brands under Omnicom group.
- Designed the UI/UX for responsive sites and apps. Also created email campaigns and ad banners for healthcare brands such as Tymlos, AZIO, and Xtandi.
- Developed the interaction design for various digital components.
- Designed printed marketing materials and worked with retouchers in post-production.
- Oversaw the development team and conducted quality assurance in post-production.
- Oversaw animators and social managers for various paid ad-media across social channels.
Technologies: Zeplin, InVision, Sketch, Adobe Creative Suite, Web Design, Branding, eCommerce
2016 - 2017
Creative Director
HarbringerPro
- Art-directed and designed websites for clients such as Chobani, DrinkZupa, and Urban Resources Institute of NYC.
- Created wireframes and the UI/UX for responsive websites.
- Took part in client presentations and brainstorming sessions.
- Created content strategy and social media integration ideas.
- Oversaw developers and quality assurance of the sites.
Technologies: Sketch, Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Web Design, Shopify, Branding
2015 - 2016
Creative Director
Karen Neuburger
- Conceptualized and designed the responsive website and ad banners for Karen Neuburger's redesign.
- Created wireframes, UI/UX, and content strategy.
- Took part in client presentations and created presentation decks.
- Managed designers and developers.
- Created social media posts and integration ideas.
Technologies: Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Web Design, Shopify, eCommerce
2015 - 2016
Creative Director
BiciStyle
- Conceptualized and designed the brand identity and responsive website.
- Took part in brainstorm sessions and created content strategy for the brand.
- Created wireframes and UI/UX.
- Art directed photo shoots and dealt with retouching.
- Designed the email campaign.
- Took part in the QA and focus groups.
Technologies: Squarespace, Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Web Design, Shopify, Branding, eCommerce
2015 - 2016
Senior Art Director/Creative Consultant
W2O
- Conceptualized, art directed, and designed the print ad campaign for Merck. Also created the templates and style guide.
- Conceptualized and designed print ads and web pages for Vesneo.
- Art directed and designed web pages for Novartis.
- Took part in image selection and retouching for Galderma social media posts.
- Art directed and designed ads for Intercept and Incyte brands.
- Worked on UI/UX projects for various healthcare brands such as Novartis and Vesneo.
Technologies: Microsoft PowerPoint, Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Web Design, eCommerce
2015 - 2015
Senior Art Director/Creative Consultant
Laird + Partners
- Art directed and designed for the Swarovski.com responsive website, email campaigns, social media integration, and promotional app.
- Art directed the 360 ad campaign for Lane Bryant. Created storyboards for commercials, environmental graphics, responsive web pages, promotional apps, social media integration, and collaborations with companies like Uber.
- Art directed and designed a pitch for Banana Republic consisting of promotional print pieces, social media, and email marketing assets.
- Designed a promotional book to promote the summer edition for Jockey's Skimmies Slipshorts Solutionary line.
- Art directed and collaborated with illustrators for the Jockey book project.
Technologies: Sketch, Microsoft PowerPoint, Apple Keynote, Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Web Design, eCommerce
2014 - 2015
Creative Director/Lead Creative
ModelMe
- Conceptualized and designed the brand identity.
- Art directed and designed the MM app.
- Managed and collaborated with the developers throughout the process.
- Created the wireframes and UI/UX for the app.
- Took part in client presentations and creating presentation decks.
- Created the style guide for the brand.
Technologies: InVision, Microsoft PowerPoint, Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Web Design, Branding
2013 - 2015
Senior Art Director/Digital Creative Consultant
Organic, Inc.
- Conceptualized and art directed Olay’s new eCommerce website.
- Created content strategy, wireframes, UI/UX, responsive web page layouts, promo ads, emails, and the style guide for the US, UK, Spain, Germany, and Arab Peninsula sites for Olay.com.
- Managed designers and developers on the Olay project.
- Took part in client presentations and brainstorming sessions for Olay.com.
- Took part in image selection and retouching for Olay's website.
- Dealt and managed the translations for their foreign websites such as Spain, Germany, and Arab Peninsula.
- Designed and art directed for Kolher's website redesign.
Technologies: Apple Keynote, Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Web Design, eCommerce
2013 - 2013
Senior Art Director/Digital Creative Consultant
The WonderFactory
- Conceptualized and art directed Coca-Cola Journey’s responsive web, tablet, and mobile site.
- Created content strategy, wireframes, UI/UX, web and mobile layouts, banner ads, and style guide for Coca-Cola Journey.
- Art directed and assisted in the design for an iPad app for Lionsgate.
- Created infographics and several web pages for Danone's website redesign.
- Designed certain sections of Viddiverse which is a "video social network" for kids and teens featuring age-appropriate videos they can like and share with each other.
Technologies: Apple Keynote, Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Web Design, eCommerce
Education
1997 - 2001
Bachelor of Fine Arts Degree in Graphic Design and Advertising
The School of Visual Arts - New York, NY, USA
