Branko Bobic
Designer
Location
Belgrade, Serbia
Toptal Member Since
January 23, 2017
Branko is a senior digital designer working with startups and established businesses on consulting, auditing, and creating new or redesigning existing digital products. He is also an expert in UI/UX design. Branko currently works as an art director and UX designer at Noformat and as a product designer at Toptal.
Branko is available for hire
Hire BrankoPortfolio
Work Experience
2013 - PRESENT
Art Director
Noformat
- Created the branding and UI/UX for a navigation application in the US that integrates exit information for a fun, personalized, and convenient travel experience.
- Designed the website and desktop dashboard for private and secure digital storage space for media and other personal files. The user can save, organize, and share his life story.
- Crafted the web design for an architecture and design workshop that challenges the traditional role of architecture. I was asked to create a strong, minimal, and fully responsive website with an available and hidden project gallery.
- Created the UI/UX design for a concierge app for a large hotel chain that guides guests to discover hidden gems and special events.
- Designed the branding and website for a yoga school that fits the high-end creative experience the school embodies.
Technologies: Slack, InVision, Principle, Sketch, Adobe InDesign, Adobe Illustrator, Adobe Photoshop, User Flows, Branding, UI Design, Product Design, User Experience (UX), UX Design, User Interface (UI), Photoshop CC, Web App Design, Mobile UI Design, Mobile UX Design, Mobile Apps, Mobile UX, Mobile UI, Web Design, Web App UI, Web App UX, Websites, Figma, Logotype, Logo Design, Prototyping, Mockups, Charts, User Journeys, Product Journeys, Web Dashboards, Experience Strategy, Landing Page Design, App UX, App UI, Visual Design, App Design, Design Systems, Wireframing, UX Wireframes, iOS, Online Ordering, Google Material Design, Animated Prototypes, Responsive Web Apps, UX Audits, Web, Responsive Web Design (RWD)
2023 - 2023
Product Designer
Smartwork, Inc.
- Designed a user flow, wireframe, and design screens for the Funds Distribution feature within the 401k retirement platform. The flow didn't exist, and it had several different branches, which I created in the prototype to be tested within the team.
- Made design of a user flow, wireframe, and design screens for the Funds Swaps feature, the investment option within the 401k retirement platform.
- Designed a user flow, wireframe, and design screens for the Funds Rollover feature, which is the option where clients want to invest their previous plan money into the new 401k platform.
- Managed and improved the current design system with Figma auto layouts, new components, icons, etc.
- Designed a new product page for their existing website, following the content doc, and feedback from managers on how to structure the content, and point out the most important information.
Technologies: Product Design, User Interface (UI), UI Design, User Experience (UX), UX Design, Design Systems, Web App Design, User Journeys, Responsive Web Apps, Wireframing, Prototyping, Figma, Management, Dashboards, B2B2C, Business to Business to Consumer (B2B2C), UX Audits, Web, Responsive Web Design (RWD)
2022 - 2022
Product Designer
Keeper Dating Web App
- Created user flow, onboarding, and app landing screens with the profile information display screens, modals, and actions a user can perform.
- Acted as a product designer, I made onboarding for this web app, the most complex project I was invited to make. The goal was to move their current Typeform onboarding to their website and improve the experience from UX and a UI perspective.
- Built the full working prototype with all the dropdowns, multiple paths, check box selections, and so on. The whole prototype was made from the components and the design system that I created while working on the onboarding itself.
- Involved in helping to create the new website, following the brand rules and strict requirements of the team.
Technologies: Animated Prototypes, Web UX, Web UI, Web App UX, Web App UI, Onboarding, User Flows, UX Wireframes, App UI, UI Design, UX Design, Responsive Web Apps, UX Audits, Web, Responsive Web Design (RWD)
2007 - 2010
Senior Designer | Art Director
Strawberry Ideas & Solutions
- Worked as graphic producer and art director for City Magazine Belgrade, the most widely circulated and read free lifestyle magazine in Serbia: citymagazine.danas.rs.
- Served as art director for White Sensation Belgrade in the mind-blowing "Ocean of White" episode in 2011: www.sensation.com.
- Provided full-service marketing and communication solutions for SML Strategic Media.
Technologies: Adobe, Graphic Design, Visual Design, User Interface (UI), App Design, iOS
Education
2000 - 2004
Master's Degree in Graphic Design
Belgrade Polytechnic University - Belgrade, Serbia
1996 - 2000
Technical High School Diploma in Typography
Graphic College - Belgrade, Serbia
