Arthur Sam Badalian
Designer
Location
New York, NY, United States
Toptal Member Since
March 26, 2019
Arthur is an advertising strategist with a deep passion for design-led solutions. His master’s in advertising coupled with UX/UI design allows him to intuitively blend user-centric design with proof-of-concept strategies to create immersive experiences. He excels in rapidly growing, innovative organizations and enjoys solving problems rooted in research and storytelling. His aim is to help people spend less time clicking and more time doing.
Arthur is available for hire
Hire ArthurPortfolio
Instashop | UX/UI
Web UX DesignUser InterviewsUser Interface (UI)Remote User TestingContextual InquiryUser Flows+ 9 more
Artfuse | UX/UI
User Interface (UI)Remote User TestingContextual InquiryPersonasUX StrategyStrategic Planning & Execution+ 13 more
Work Experience
2019 - PRESENT
Senior Web Designer
Criteo
- Redesigned the entire global website.
- Optimized the site for increased conversions and CTRs through qualitative research and A/B testing.
- Created an experience with modern design elements and best practices.
- Designed a responsive website for a seamless experience for the user.
- Assisted with additional marketing-related designs which include email templates, landing pages, and illustrations.
- Handed off a robust design system grounded in Atomic Design principles that future-proofs the designs with modular components.
Technologies: AB Tasty, Marketing Automation, Sketch, Adobe Suite, InVision
2017 - 2019
UX Designer
Amplify Education
- Led all UX-related tasks for eight games from concept to development across two teams.
- Prototyped, play-tested, and analyzed dozens of user research sessions with kids to design with an evidence- first mindset.
- Pioneered the overall design and UX process throughout the entire Amplify Reading team—spanning 40+ games.
Technologies: Inspectlet, Overflow, Zeplin, Anima, Principle, Proto.io, Sketch, Adobe Creative Suite, InVision
2017 - 2017
Visual Designer | Strategist
Artfuse
- Conducted all UX research, including dozens of intercept interviews to uncover insights which guided the first iteration of the design.
- Delivered all UX/UI final screen templates and style guide for the developer hand-off.
- Consulted and led a team of 13 with a comprehensive go-to-market strategy for the early-stage startup.
Technologies: Zeplin, Principle, Sketch, Adobe Creative Suite, InVision
2017 - 2017
Web Designer
Magnetik
- Conducted UX research to strategize UI deliverables for B2B and B2C clients through a human-centric and storytelling approach.
- Designed (UX/UI) and developed landing pages and websites for various clients ranging from Fortune 500 to startups. Clients include PowerUp Snacks, Mindstrong Health, LBB, Stroma Health, Akamai, and Uniqlo.
Technologies: WordPress, Figma, Sketch, Adobe Creative Suite, InVision
2016 - 2016
Strategic Brand and Marketing Consultant
CLYR
- Pioneered strategic and technical sales strategies, presentations, and product demonstrations.
- Designed media and sales kit, including all of the artwork and copy content.
- Implemented a content marketing strategy alongside a social media advertising strategy.
Technologies: Commspoint Influence
2016 - 2016
UX/UI Designer
Designlab
- Conducted user research, persona development, empathy map development, a user needs analysis, prototyping, and A/B testing.
- Reinforced the information architecture across various platforms.
- Worked for a range of clients including King Kog, Instashop, and Asthma Monitoring and Managing App (AMMA).
Technologies: Zeplin, Principle, Sketch, Adobe Creative Suite, InVision
Education
2016 - 2017
Master of Arts Degree in Advertising, Strategy
Syracuse University, S.I. Newhouse School of Public Communications - Syracuse, NY, USA
2006 - 2010
Bachelor of Arts Degree in Psychology and Political Science
University at Buffalo - Buffalo, NY, USA
